Women participation in honey marketing: Evidence from Nigeria

The study examined womenu2019s participation in honey marketing. A multistage sampling procedure was used for the study. A structured questionnaire was used for data collection. The sample size was 60 women honey marketers. Descriptive statistics cost and return analysis and a regression model were used to analyze the data. The mean age of the honey marketers was 39 years old with the majority of them having tertiary education. The mean marketing experience was 6 years with a mean household size of 3 people. The majority (63.33%) of honey marketers did not belong to an association.

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Women participation in honey marketing: Evidence from Nigeria

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