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InfluGlue - Is Your Influencer Really Influential

An influencer is an individual who has the power to affect the purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.

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InfluGlue - Is Your Influencer Really Influential

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  1. Is Your Influencer Really Influential?

  2. Introduction With businesses struggling for the maximum number of views, social media has become the go-to platform for product promotions. Influencer marketing is a byproduct of this phenomenon. But then, finding the right influencer for a campaign is no easy task.

  3. Consider Metrics Consider this, your potential influencer may have thousands of followers, but they may get only 100 likes and comments per post. This is a red flag and suggests that their audience isn’t engaged. To check the engagement rate, you should always consider the influencer’s recent 20 to 30 posts.

  4. Find out who follows This is necessary to recognize fake followers and engagement. If a large proportion of an influencer’s engagement is coming from outside their follower base, it is likely that the influencer is using an engagement app or bots to show fake engagement.

  5. Do they Know Their Followers? Effective influencers know exactly what their followers are looking for and will not hesitate to turn down your offer if they think it won’t work for them. Businesses looking for honest influencers understand this and perceive this as a sign that the influencer knows their followers.

  6. Verify An Influencer’s Relevance To Their Community

  7. To verify an influencer’s relevance in their community, observe the following: Post Types - The type of posts your potential influencer creates should resonate with their followers. Focus on demographics - This refers to elements such as the audience’s gender, age, net worth, employment, etc. Location - An influencer popular in Kolkata may not be well-known in Mumbai. So, decide accordingly.

  8. Created by www.influglue.com

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