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Transforming Business at the Intersection of Marketing and Technology

CONVERGE:. Transforming Business at the Intersection of Marketing and Technology. Bob Lord, Global CEO. IT’S MORE THAN JUST. CREATIVITY. IT’S MORE THAN JUST. TECHNOLOGY. IT’S MORE THAN JUST. MEDIA + DATA. CONVERGE NEW BRAND EXPERIENCES. MEDIA (+ DATA). TECHNOLOGY. CREATIVITY.

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Transforming Business at the Intersection of Marketing and Technology

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  1. CONVERGE: Transforming Business at the Intersection of Marketing and Technology Bob Lord, Global CEO

  2. IT’S MORE • THANJUST • CREATIVITY

  3. IT’S MORE • THANJUST • TECHNOLOGY

  4. IT’S MORE • THANJUST • MEDIA+DATA

  5. CONVERGE NEW BRAND EXPERIENCES MEDIA (+ DATA) TECHNOLOGY CREATIVITY

  6. NEW TECHNOLOGY PALETTE FUELS BRAND EXPERIENCES

  7. MEDIA ALLOWS CONVERSATION

  8. CREATIVITY COMES FROM EVERYWHERE

  9. BUSINESS OF • STRATEGY AND INSIGHT TECHNOLOGY MEDIA CREATIVE

  10. THERE ARE 5 BEHAVIORS TO EMBRACE

  11. PUT THE CUSTOMER AT THE CENTER • THINK OF YOUR BRAND AS A SERVICE • REJECT SILOS • ACT LIKE A STARTUP • EMBRACE DIVERSITY

  12. PUT THE CUSTOMER AT THE CENTER • THINK OF YOUR BRAND AS A SERVICE • REJECT SILOS • ACT LIKE A STARTUP • EMBRACE DIVERSITY

  13. YOUR CAMPAIGN MUST • BE STRUCTURED • AROUND THE CUSTOMER

  14. YOUR STRATEGY MUST BE BASED ON DATA FROM ACTUAL CUSTOMERACTIVITY

  15. END TO END EXPERIENCES BUILD THE BRAND

  16. PUT THE CUSTOMER AT THE CENTER • THINK OF YOUR BRAND AS A SERVICE • REJECT SILOS • ACT LIKE A STARTUP • EMBRACE DIVERSITY

  17. YOU ARE NO LONGER IN THE BUSINESS OF SELLING STUFF, YOU’RE FILLING CONSUMER NEEDS

  18. PUT THE CUSTOMER AT THE CENTER • THINK OF YOUR BRAND AS A SERVICE • REJECT SILOS • ACT LIKE A STARTUP • EMBRACE DIVERSITY

  19. REJECT THE SILO CTO ECOMM CEO CMO RETAIL

  20. PLATFORMS DRIVE DECISIONS EARLY MORNING WORKDAY EVENING DEVICE USAGE PEAKS

  21. PUT THE CUSTOMER AT THE CENTER • THINK OF YOUR BRAND AS A SERVICE • REJECT SILOS • ACT LIKE A STARTUP • EMBRACE DIVERSITY

  22. EMPLOY AGILE METHODOLOGY AND RAPID PROTOTYPING

  23. WHY I BELIEVE

  24. VERIFICATION CREATIVE SOCIAL CROSS SCREEN AGENCY TRADING DESK DATA DSP SSP PUBLISHER ADVERTISER ATTRIBUTION ANALYTICS $1.00 $0.45 -15% to 20% -15% to 20% OR LESS -20% to 40%

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