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Business/Marketing Technology. Program Update August 1, 2007 ABEA Summer Conference. Student Enrollment 2006-2007. Student Enrollment – 127,764 (05-06 123,105) 65 Business/Marketing Classes 11 Programs of Study 906 Business/Marketing Teachers (05-06 840)
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Business/Marketing Technology Program Update August 1, 2007 ABEA Summer Conference
Student Enrollment2006-2007 • Student Enrollment – 127,764 (05-06 123,105) • 65 Business/Marketing Classes • 11 Programs of Study • 906 Business/Marketing Teachers (05-06 840) • Courses with Highest Enrollment • Keyboarding – 40,358 (05-06 32,464) • (Computer Tech: Introduction – 14,953 (05-06 13,646) • Computerized Business Applications – 14,569 (05-06 11,911) • Word Processing I – 13,422 (05-06 10,421) • Desktop Publishing I & 11 – 11,168(05-06 9,795) • Computer Applications I,II,III – 10,132(05-06 9,665) • Multimedia I & II – 4,168(05-06 3,731)
Who takes CTE courses? • 2006-2007 School Year • 76% (160,938) of Arkansas students in grades 7-12 enrolled in at least one CTE course • 2005-2006 School Year • 74% (156,226) of Arkansas students in grades 7-12 enrolled in at least one CTE course • 2004-2005 School Year • 75% enrolled in at least one CTE course
CTE Graduation Rate • 2005-2006 Graduation Rate for CTE Concentrators – 91% • 2004-2005 Graduation Rate for CTE Concentrators (2 units in an occupational area) – 90.1% • 2004-2005 Graduation Rate for State – 81.3%
*Changes in Programs of Study • Bus. Admin/Management • Must take Management or Enterprise Mgmt I & II • Finance – • Add WPI or CBA or CA I, II • Banking & Finance • Add WPI,CBA or CA I, II, B & F Principles and one of the following B & F Ops/Teller Training, B & F Consumer Lending, B & F Law • Web Design • Web Design I-Foundations, Web Design II-Site Designer and one elective unit • Programming • Add CBA or CA I, II • New Programming frameworks will be language specific (C++, Visual Basic, JAVA) • Information Technology • Multimedia Applications I & II *Refer to Career Clusters Pathway Handout
Teacher Certification2006-2007 • IC3 and MOS – 459 exams were given at 3 testing sessions ( November, March and June) • Three testing events: • Fall – 90% pass rate • Spring – 84% pass rate • Summer – 87%
2007-2008 Program Emphasis • Teacher Certification – IC3 and MOS • Schools Becoming Testing Sites • Student Certification – IC3, MOS, CIW, ORACLE • Add CIW and ORACLE endorsements to teacher license • Developing Articulation Agreements • Introducing New Input Technologies
Challenges • Maintaining enrollment in CTE courses when more and more emphasis is being placed on academic courses. • Developing a mindset for teachers, students, administrators and parents of rigor and relevance in CTE courses. • Emphasizing the importance of students becoming completers in a career focus.
Challenges • Encourage school districts to require one unit of computer technology which emphasizes applications (Word, Excel, Access, PowerPoint, Outlook) as a graduation requirement. • Computerized Business Applications or Computer Applications I & II
Challenges • Implement Input Technologies into Current Arkansas Keyboarding Frameworks. • Current technologies include speech recognition; handwriting recognition tools, such as Table PCs; scanners; PDAs, and other handheld devices. Educators must provide instruction on a variety of input technologies for successful academic, professional, and personal applications.
