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Transforming Business @ the intersection of Marketing & Technology

Transforming Business @ the intersection of Marketing & Technology. By Mayur Gupta @inspiremartech. Our world today. My Daughter Online Shopper Age 3 Years Montessori School Favorite Gadget – iPhone Favorite Mobile App - Gilt. @courtesy Scott Brinker; chiefmartec.com.

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Transforming Business @ the intersection of Marketing & Technology

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  1. Transforming Business @the intersection of Marketing & Technology By Mayur Gupta @inspiremartech

  2. Our world today • My Daughter • Online Shopper • Age 3 Years • Montessori School • Favorite Gadget – iPhone • Favorite Mobile App - Gilt

  3. @courtesy Scott Brinker; chiefmartec.com

  4. We don’t believe in digital marketing. We believe in marketing in a digital world Clive Sirkin, CMO of Kimberly Clark

  5. And this world is exploding with disruption

  6. D I S R U P T O R S @courtesy www.vml.com

  7. “You miss 100% of shots you don’t take” -Wayne Gretzky

  8. @courtesy www.vml.com

  9. New way to diagnose human body using smart phone

  10. The new wearable technology now in CLOTHING lines

  11. Online; Offline – difference?

  12. “Sun Dial” QR Code – Redefine Experience

  13. Unprecedented scale of change. @courtesy Scott Brinker; chiefmartec.com

  14. Unprecedented speed of change. @courtesy Scott Brinker; chiefmartec.com

  15. The consumer is right at the center of it all

  16. Era of the Brands & Advertisers Era of the Retail Disruption TODAY - Era of the Connected Consumer BRANDS RETAILERS CONSUMER CONSUMER RETAILERS CONSUMER BRANDS BRANDS RETAILERS

  17. So, What Really Happened

  18. The bar has been removed!!!

  19. What does all this mean for the brands & marketers

  20. technology management is deciding which changes are adopted technology changes exponentially #1 ? ? organizations change logarithmically @courtesy Scott Brinker; chiefmartec.com

  21. #2 An unwired fragmented ecosystem

  22. #3 Organizational silos & fragmented operating model

  23. Technology Coupons & Loyalty Sales Finance Marketing eCommerce Media Mobile

  24. “The problem is that too many companies are essentially showing their organizational chart to consumers” — Bob Lord & Ray Velez, Razorfish

  25. Well great, now how do we fix it?

  26. drive C O N V E R G E N C E

  27. #1 Convergence in data & technology ecosystem technology consolidation wiring = data + API + cloud connected experiences marketing operating system

  28. #2 Convergence in skills ? technology creative strategy marketing media finance

  29. #3 Organizational Convergence Marketing Technology

  30. #3 Organizational Convergence Marketing Technology THE FAMOUS GARTNER QUOTE NOT ENOUGH ANYMORE

  31. #3 Organizational Convergence Sales Strategy Marketing Technology Media Finance

  32. #3 Organizational Convergence Sales Strategy this is where the consumer touches the brand Marketing Technology Media Finance

  33. Easier said than done; but then again, WHO said Marketing was easy 

  34. Thank You Reach me at: Email: mayur.gupta@kcc.com Twitter: @inspiremartech Blog: inspiremartech.com Mayur Gupta Global Head, Marketing Technology @ Kimberly Clark www.kcc.com

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