Strategic Enrollment Management at UCCS

1. Strategic Enrollment Management at UCCS

2. Campus Strategic Initiatives • Academic Innovations • Business Enterprise Management • Efficiency & Effectiveness Measures • Innovation Partnership Development • Strategic Enrollment Management

3. Fall – Enrollment Trends

4. Fall 2009 Census • Overall Student Credit Hours up 6.7% • Most notable growth in: • New transfers (+10.4%) • Minority students (+10.6%) • Graduate students (+15.6%) • College of Education (+22.3%) • College of Engineering (+13.5%) • School of Public Affairs (+46.4%)

5. Retention/Persistence (Fall 2008 First-time Freshmen)

6. Retention/Persistence (Fall 2008 First-time Freshmen)

7. What is Strategic Enrollment Management (SEM)? Strategic Enrollment Management is a concept and process that enables the fulfillment of institutional missionand students’ educational goals. - American Association of Collegiate Registrars and Admissions Officers

8. Student Success Continuum Traditional Enrollment Perspective Recruitment/ Marketing Financial Aid Classroom Experience Co-curricular Support Degree/Goal Attainment Student’s college career Admissions Orientation Academic Support Retention

9. Student Success Continuum SEM Perspective Recruitment/ Marketing Financial Aid Classroom Experience Co-curricular Support Degree/Goal Attainment Student’s college career Admissions Orientation Academic Support Retention

10. Enrollment Planning Model Meeting Goals Typical starting point Tactics UCCS SEM Plan Strategies Starting point for long-term success Enrollment Infrastructure Structure, Staffing, Skills, Systems, Service Data Collection and Analysis Clear Mission and Goals

11. UCCS SEM Plan • AACRAO SEM Conference, November 2008 • SEM Working Group: SEM Planning Document • Planning Assumptions • Student data • Existing resources • June Leadership Team Retreat

12. SEM Steering Council SEM Steering Council Chair: Chancellor Chair: AVCAA Chair: Registrar New Initiatives Underway Academic Affairs Group Student Success Group

13. Academic Affairs Group • Faculty and staff from the colleges and Student Success • Two early areas of focus: • Communicating the quality and nature of academics at UCCS to prospective students in program-specific ways • Academic impacts on retention • At-risk: identifying and addressing students and courses • Undecideds and pre-professional majors

14. Student Success Group • Student Success, Financial Services and Academic Departments and Faculty. • Early Areas of Focus – Recruitment and Persistence and connecting to campus. • Expanded and orchestrated efforts • Integration and coordination across units • Short and long term strategies building on initiatives in CRM, Recruitment, Tours, Orientation and progression towards degree.

15. New Initiatives Underway • Reach Higher Marketing Campaign • Sets messaging and creative tone for advertising, promotion & recruitment • Promotes student, faculty, alumni stories • Expected three-year life span

18. New Initiatives Underway • Reach Students Earlier with Direct Marketing • Tailor specific messages to students based on their characteristics, for example: • Academic preparation • Academic interests • Where they live • 22,000 postcards to high school seniors • All well-qualified, most expressing interest in a major we have • Colorado, California and Arizona

21. Also on the Agenda • Graduate Student Recruiting and Retention • First Generation, Low-Income and Historically-Disadvantaged Populations in Southern Colorado • Transfer Students and Adult Learners • Distance Education and Extended Studies