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Making Breastfeeding Fashionable Michelle Atkin Directors of Little Angels

Making Breastfeeding Fashionable Michelle Atkin Directors of Little Angels. Why promote breastfeeding?. Health Benefits. NICE. Babies like it!. Public Health. Cost effective. How?. Thinking outside the box. Funding. Social Enterprise Model. Multi agency Approach. Implement

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Making Breastfeeding Fashionable Michelle Atkin Directors of Little Angels

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  1. Making Breastfeeding Fashionable Michelle Atkin Directors of Little Angels

  2. Why promote breastfeeding? Health Benefits NICE Babies like it! Public Health Cost effective

  3. How? Thinking outside the box Funding Social Enterprise Model Multi agency Approach Implement Baby Friendly standards Marketing CIC Peer support

  4. How is it different withLittle Angels? A joint vision Shared commitment Multi agency – cross sector sign up Over coming perceived loss of autonomy Building trust Taking risks Solution focused Plagiarism If at first you don’t succeed.........

  5. Little Angels Peer Support Community interest company Integrated into early years services Paid and voluntary staff All mothers seen – proactive approach 24 hour telephone support line Minimum of two home visits Community support groups Training Expanding into other areas Robust data

  6. Partnership working Children’s Centres Health professionals Public Health PCT Little Angels Health trainers Borough Council Commissioners Local community Hospital Trust

  7. Partnership working Health professionals PCT Children’s Centres Hospital Trust Little Angels Borough Council Commissioners Local community Public Health Health trainers

  8. Challenges • Finance • Public sector approach v social enterprise • model • Culture change • Breaking down the barriers • Service change • Different agendas and priorities • Data protection

  9. Successes • East Lancashire training team • Awards • Publications • Breastfeeding strategies • Promotional activity • Rising breastfeeding rates • Presentations / conferences • Increase in breastfeeding rates – hospital and • community • Borough wide breastfeeding service • Baby Friendly Initiative certificate of commitment

  10. Summary “A multi agency approach in order to offer a seamless breastfeeding support service to our families”

  11. Thank you for your interest michelle@littleangels.org.uk 01254 773181

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