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Delivering Business Research & Intelligence Visually

Delivering Business Research & Intelligence Visually . RMSLA Virtual Lunch Series April 19, 2012 Angela Kangiser Access/Information , Inc. . Slides available at: www.access-information.com/webtraining. Benefits of Presenting Visually . Displays and explains complex data

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Delivering Business Research & Intelligence Visually

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  1. Delivering Business Research & Intelligence Visually

    RMSLA Virtual Lunch Series April 19, 2012 Angela Kangiser Access/Information, Inc.
  2. Slides available at: www.access-information.com/webtraining
  3. Benefits of Presenting Visually Displays and explains complex data Adds value to the supporting material & data Emphasizes research results Saves client time, thus enhances productivity Is aesthetically appealing Fosters communication and discussion
  4. What Kinds of Information Can Be Presented Visually? Complex Data Trend Information Product or Service Offering Details Company Information & Financials Market Share & Market Summaries Competitive Landscape/SWOTs
  5. Guidelines for Visual Delivery Ask the client how he/she needs the research results delivered. Keep graphics easy to interpret, read and manipulate. Create templates for reuse. Watch for copyright restrictions on use. Keep branding in mind.
  6. The ‘Classics’ Work Well Microsoft Office Suite of Products & Features PowerPoint, Photoshop, Visio Word SmartArt Excel Microcharts Dialog, Nexis, Factiva
  7. Company Publicity Chart
  8. Company: Oracle Corporation Summary: The world’s largest business software company, Oracle has more than 320,000 customers worldwide and provides applications, technology, and services for 98 of the Fortune 100 companies. Founded in 1977 as Software Development Laboratories, it released “Oracle,” the first commercial relational database management system, in 1979, and changed its name to Oracle in 1982. It is now the world’s leading supplier of information management software and the second largest independent software company, with 84,000 employees. Traded on NASDAQ since 1986, its HQ is in Redwood Shores, CA. 2008 revenues were $22.4 billion. Global Relational Database Market 2007 Products: Oracle offers database and middleware software, as well as applications and services. Software includes Oracle Database and Oracle Fusion Middleware. Oracle Applications include Oracle E-Business Suite, PeopleSoftOne, JD Edwards World, Siebel, and Hyperion. Oracle On Demand delivers and manages software for end users; Oracle University offers more than 500 courses; Oracle Consulting assembles, optimizes, and manages the software; and Oracle Support offers comprehensive maintenance and problem resolution. Geographic Offices: Oracle has customers in more than 145 countries. With offices worldwide and more than 20,000 partners and 9,100 independent software vendors, it has a strong international presence. Recent Events:Oracle feels that consolidation in the business software industry is very important and has an active acquisitions program. The most recent acquisitions include mValent, AdminServer, Advanced Visual Technology (AVT), and BEA. Its database products have a dominant market share, but its broader business applications are encountering more competition from companies such as SAP, Microsoft, and Lawson Software. Source: IDC Market share summary: According to Worldwide RDBMS 2007 Vendor Shares, an April 2008 report from IDC, Oracle continued to increase its share of the database market from 2006 through 2007. The market itself had a healthy growth rate of 12.1% to $18.6 billion. Oracle’s share of this was $8.2 billion. The two main competitors were Microsoft and IBM.
  9. Strategic Applications What opportunities result from our strengths? What are the threats that dilute these opportunities? What opportunities exist if we overcome these weaknesses? What are the consequences if we do not overcome these weaknesses? Colorado Springs Technology Incubator
  10. Microsoft SmartArt Create process, cycle, hierarchy and relationship diagrams Available in Outlook, PowerPoint, Word and Excel Use the Insert tab Click on SmartArt icon Customize or Animate for variety
  11. SmartArt Example Competitive Intelligence is a three-step process:
  12. SmartArt Example Competitive Intelligence is a three-step process:
  13. Excel Microchart/Sparklines New for Microsoft Excel 2010 Presents Excel data visually Tiny chart in a worksheet cell Three kinds of Sparklines: Line Column Win/Loss Use the Insert tab Click on Sparklines icon
  14. The ‘Classics’ Kicked Up a Notch For Microsoft Office Suite of Products: Use color for variation Add gradient or texture for visual appeal Create templates for reuse http://office.microsoft.com/en-us/templates/video-create-an-easily-customizable-template-in-word-2010-VA101982010.aspx
  15. Walk-In Bill Payments Market - Original
  16. Walk-In Bill Payments Market - Color
  17. Walk-In Bill Payments Market - Texture
  18. The Big Three Dialog Investext Reports Nexis Visual Media Collection Factiva Discovery Pane Export feature no longer available
  19. Other Tools for Visualizing Data Google Images DataMarket.com InfoGraphics Mashable Visual.ly YouTube Prezi GoToWebinar & WebEx
  20. Google Images Use the advanced image search feature at: http://www.google.com/advanced_image_search?hl=en Keep in mind copyright Labeled for reuse Labeled for commercial reuse Labeled for reuse with modification Labeled for commercial reuse with modification (Source: Amelia Kassel, amelia@MarketingBase.com)
  21. Datamarket.com Founded in 2008 and based in Iceland Focus is presenting micro-economic and social-economic data visually Key Data Sources: United Nations, World Bank, Economist Intelligence Unit, Eurostat, International Monetary Fund Key Feature: Upload Excel file to produce your own graphics
  22. Walk-In Bill Payments Market - Original
  23. InfoGraphics Has exploded in recent years “Static” representation of text and data visually iPad-friendly Noteworthy sites: Visual.ly http://visual.ly/ Mashable InfoGraphics http://mashable.com/follow/topics/mashable-infographics
  24. YouTube for Competitive Intelligence To deliver information: Tape interviews and put into clips Embed clips into PowerPoint presentation http://office.microsoft.com/en-us/powerpoint-help/embed-in-or-link-to-a-video-from-your-presentation-HA010374729.aspx (Source: Ken Garrison, CEO of Strategic & Competitive Intelligence Professionals)
  25. Prezi for Competitive Intelligence Launched in April 2009 Is a cloud-based presentation software, with a “whiteboard” concept Key Features: zoom capability, manipulate objects, move and rotate text, and add images and YouTube files Pricing Options: http://prezi.com/pricing/
  26. GoToWebinar & WebEx for CI Provide interactive Web sessions/deliverables Utilize Webinar platform tools to engage client Pass controls back and forth Direct client to live social media sites (Source: Ken Garrison, CEO of Strategic & Competitive Intelligence Professionals)
  27. Data Visualization Software Top commercial visual data analysis and presentation software include: Tableau www.TableauSoftware.com Panopticon www.Panopticon.com Spotfire www.Spotfire.com
  28. Tableau Highly-regarded visualization tool Offers a drag-and-drop interface Works well with small or large datasets Tableau Learn Gallery: http://www.tableausoftware.com/learn/gallery Tableau Desktop: http://www.tableausoftware.com/products/desktop
  29. Walk-In Bill Payments Market - Original
  30. Panopticon Provides a real-time platform for visualizing data Excellent for handling large amounts of data Financial services & telecommunications focus http://www.panopticon.com/Products-Overview
  31. A Few Words About Primary Research Sometimes secondary research does not unearth the results we need. Primary research includes interviewing with subject matter experts, industry experts, government officials, authors, and competitors. Matrices work well for presenting primary research visually.
  32. Additional Information “Now You See It: Simple Visualization Techniques for Quantitative Analysis,” Stephen Few, Analytics Press, 2009. “Show Me the Numbers: Designing Tables and Graphs to Enlighten,” Stephen Few, Analytics Press, 2004. “Designing Effective Tables & Graphs,” by Stephen Few, Perpetual Edge. http://www.perceptualedge.com/images/Effective_Chart_Design.pdf
  33. Additional Information (Cont’d) “What Value-Added Deliverables Means Today,” ONLINE Magazine, Jan/Feb 2011, p.20-24. "Delivering Competitive Intelligence Visually," Competitive Intelligence Magazine, Sept/Oct 2003, p. 20-23. Available at: www.access-information.com/
  34. Angela Kangiser Access/Information, Inc. 303-778-7677 719-266-1545 (Direct) angela.kangiser@access-information.com www.access-information.com
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