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Word Template: Social Intelligence Tools Business Case

http://get.unfunnel.com/business-case-template-social-intelligence <br>The social ecosystem is too large for one human – or even a team of marketing communication specialists to moderate (and not cost efficient). They need help. <br><br>What the business case includes: <br><br>- Why you need social media <br>- The hard facts of social marketing in the modern era <br>- What you can do with these tools <br>- Steps to calculating ROI <br>- Supporting online stats and resources <br>- Snapshot of the top tools by price <br><br>You are downloading only a preview of what the business case includes. Want the editable Word Doc? <br><br>Buy it now: http://shop.unfunnel.com/product/social-intelligence-tools-business-case/.

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Word Template: Social Intelligence Tools Business Case

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  1. Social Intelligence Strategy and Tools WHY DO YOU NEED IT? According to Adobe’s Social Intelligence Report – Q1 2014: •Facebook ad CTRs are up 160%, impressions are up 40% YOY and CPC is down 2% YOY (continued in full version…) THE HARD FACTS •Inbound marketing strategies rely on social and quality content with SEO being critical to success. In order to target keywords, you have to listen to what people are talking about. (continued in full version…) CALCULATING ROI It is hard to justify the cost of social intelligence tools when there are no direct monetary conversions. Here are some tips on positioning and getting numbers to support the investment: •By having better email messaging and segmentation project overall lift by XX% in key email metrics (opens, CTR and CVR). (continued in full version…) Supporting stats/resources to pull from: Make sure your site is social optimized for SEO •If you have a Wordpress blog, use tools to integrate with your social networks and establish authorship (WP Social SEO Pro). (continued in full version…) SOCIA INTELLIGENCE TOOLS Social media moderation and intelligence are two different types of tools and many products overlap. Top Performers but Pricey Radian6 •Acquired by Salesforce and part of their marketing cloud with CRM integrations. Sophisticated tool with proprietary reach and a product with all the (continued in full version…) © Copyright 2014 Unfunnel.com LLC, All Rights Reserved. (This means you can use this information to help you in be agile in your job, but can’t replicate and sell for profit).

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