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Digital Habits

Digital Habits. Women 25-34. Arum Nixon. The Basic I nformation. The data focuses specifically on a target audience of women aged between 25 and 34 Additional data factoring in hot beverage consumption in this target audience has been added where available

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Digital Habits

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  1. Digital Habits Women 25-34 Arum Nixon

  2. The Basic Information • The data focuses specifically on a target audience of women aged between 25 and 34 • Additional data factoring in hot beverage consumption in this target audience has been added where available • Almost all of this target audience has accessed the internet • Where, when and how the internet is being accessed Source: Roy Morgan 2014 Digital Habits: Women 25-34

  3. Females & 25-34 Year Olds Spend More Time Online at Home • 2 out of 3 25-34 Year Olds access the internet mostly at home Source: Nielsen 2014 Digital Habits: Women 25-34

  4. Women 25-34 are Mostly on the Internet in the Evening • 60% from 5-10PM, 35% above average use from 10-12PM Source: Roy Morgan 2014 Digital Habits: Women 25-34

  5. Females & 25-34 Year Olds Favor Laptops Over Desktops When Accessing the Internet Source: Nielsen 2014 Digital Habits: Women 25-34

  6. How the Internet is Being Used • Usage habits and behaviors of Women 25-34 Digital Habits: Women 25-34

  7. Women 25-34 are Regular Internet Users • 78% use the internet more than once a day, 20% above average Digital Habits: Women 25-34

  8. The Target Audience are looking to the Internet to Participate in a Range of Activities • Nearly 20% more than average across all categories Source: Roy Morgan 2014 Digital Habits: Women 25-34

  9. The Majority of Women 25-34 Use the Internet to Communicate • 85% use the internet for communication activities Source: Roy Morgan 2014 Digital Habits: Women 25-34

  10. Half of the Target Audience Makes Purchases Online • 60% higher than average Source: Roy Morgan 2014 Digital Habits: Women 25-34

  11. 30% of the Target find the Internet Most Useful While Purchasing Groceries • 80% above average Source: Roy Morgan 2014 Digital Habits: Women 25-34

  12. Most Female & 25-34 Year Old Social Media Use Happens in the Early Evening • Between 6PM and 8PM Source: Nielsen 2014 Digital Habits: Women 25-34

  13. Social Media Channel Breakdown • Female & 25-34 Source: Nielsen 2014 Digital Habits: Women 25-34

  14. Receptiveness to Digital Technology • Usage and attitude data Digital Habits: Women 25-34

  15. 60% of Women 25-34 are Online While Watching TV • To find out more about Multi-Screening click here Source: Roy Morgan 2014 Digital Habits: Women 25-34

  16. 60% of Women 25-34 are Online While Watching TV • 60% higher than average Source: Roy Morgan 2014 Digital Habits: Women 25-34

  17. A Quarter of the Target Audience are Early Adopters of Technology • Although above average in this group, under indexed in the Digital Life Segment Source: Roy Morgan 2014 Digital Habits: Women 25-34

  18. 13% of Women 25-34 Spend 4+ Hours Per Day • Index above average across all super user categories Source: Roy Morgan 2014 Digital Habits: Women 25-34

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