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Digital Habits by Device Study

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Digital Habits by Device Study

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  1. Different devices are used more for selected digital habits on a daily basis Digital Habits by Device Study (July 2017) : % difference from expected average for each digital habit Tablet Desktop Smartphone Dating Shopping Maps +63% +19% +59% Automotive Search Weather +57% +19% +23% Long-form VOD +54% Banking Social Media +17% +15% SOURCE : Marketing Scientist – Digital Habits by Device Study. July 2017. Australian online users : 18 - 54 (n = 508). www.MarketingScientist.com © Marketing Scientist Pty Ltd. The information in this document is confidential to Marketing Scientist and is also subject to copyright. No part of this document may be reproduced, communicated or disclosed to any person not authorised by Marketing Scientist in writing to receive it.

  2. Desktop devices had more online browsing, and higher conversions to purchase Digital Habits by Device Study (July 2017) : % respondents who conducted digital shopping habits on Smartphone and Desktop 29% Browsed for items online 19% 16% Made a purchase 8% 64% Conversion 49% Conversion Smartphone Desktop SOURCE : Marketing Scientist – Digital Habits by Device Study. July 2017. Australian online users : 18 - 54 (n = 508). www.MarketingScientist.com © Marketing Scientist Pty Ltd. The information in this document is confidential to Marketing Scientist and is also subject to copyright. No part of this document may be reproduced, communicated or disclosed to any person not authorised by Marketing Scientist in writing to receive it.

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