1 / 11

Organic Habits

Organic Habits. Briana Luca. Concept Development. Easy, organic and gluten free dinner choices (can be vegetarian) Pasta or rice choices; seasoning comes in box; add meat or vegetables Four Flavors: Herb, Broccoli, Chicken, Vegetarian Dual instructions. Naming the Product .

rusty
Download Presentation

Organic Habits

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Organic Habits Briana Luca

  2. Concept Development • Easy, organic and gluten free dinner choices (can be vegetarian) • Pasta or rice choices; seasoning comes in box; add meat or vegetables • Four Flavors: Herb, Broccoli, Chicken, Vegetarian • Dual instructions

  3. Naming the Product Healthy living=habits People change their lifestyles to healthiness All organic products=loyalty Lifestyle brand

  4. Positioning Strategy • Easy, healthy dinner for people with busy lifestyles • Geared toward women who are trendy, professional and health conscious • Made for young, single women living fast paced lifestyles but still want to remain healthy • Boxed, all organic and gluten free pasta/rice dishes

  5. Target Market Profile

  6. Competitive Analysis

  7. Traditional Media Women’s Health Magazine: “Gives readers the tools they need to make instant, positive changes in their lives” Similar psychographics; women who dress in latest fashions, are tech savvy, and are ambitious Median Age: 33 years old Significant increase since 2006 ½ Page=$127,280 http://www.womenshealthmag.com/files/mediakit/WH-MediaKit-Psychographics.pdf

  8. Online Advertising • Whole Foods Website-Advertise on sidebar and write about it in their blog • Whole Foods is a lifestyle with similar demographics/psychographics as “Organic Habits” • Contribute “Organic Habits” recipes to the blog

  9. Alternative Advertising • In Store Marketing: Whole Foods • Food demonstrations, free samples • Show people how easy it is to make Organic Habits • Advertising in circulars and Whole Foods Newsletters

  10. Consumer Promotion • On package coupons • Creates brand loyalty • Only get the coupon if you buy the product

  11. Cause Related Strategy • Non GMO Project • Non profit organization • Only third party verification and labeling for non GMO foods and products • Features brands and companies that have organically approved, non GMO products. • Offer 5% of every purchase to be donated to the Non GMO Project

More Related