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The 30 Second Pitch/Hook

The 30 Second Pitch/Hook. What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different? Why should you care?. What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different?

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The 30 Second Pitch/Hook

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  1. The 30 Second Pitch/Hook What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different? Why should you care? What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different? Why should you care? How many of you are familiar with the terms going green and recycling? How many of you remember the feeling you had when you received a greeting card or note in the mail? How would you like to be able to combine recycling and giving a unique hand made greeting card to someone you care about? Nature’s Best greeting cards will give you an opportunity to do both. Our greeting cards will be made with love from recycled paper and infused with flower and herb seeds, that can be planted. Thus, giving our cards a dual purpose, of brightening someone's day and than brightening ones environment. Remove this slide before presenting. Placeholder only! Remove this slide before presenting. Placeholder only!

  2. Nature's Best(When you care to send the Eco best!) Jane and Maria NFTE U Mature

  3. Mission Statement • Describe the Opportunity 11th Edition • Individualized, handmade, environmentally friendly note cards made with love and recycled paper, filled with • Mission Statement 11th Edition

  4. Business Profile Type of Business 11th Edition Chapter 3 • Service, Retail, Manufacturing, or Wholesale • List unique features of your product/service • Describe how you believe your product/service will satisfy consumer needs Legal Structure 11th Edition-Chapter 3 • Sole Proprietorship, Partnership, C Corporation, SubChapter-S, Limited Liability Company, or Not-for-Profit Corporation • Why did you select this legal structure? Insert an image of your product (or service) here!

  5. Qualifications11th Edition-Chapters 1,6 Qualifications • List 3 reasons why you are qualified to run this business   

  6. Remove this slide before presenting. Placeholder only! Market Analysis (example) Total Population San Francisco, Mission District – 94110 77,239 % of population in target age & gender x Total Population (A) (.32 x 77,239) = Target Market Adults, both male and female, ages 18-34 with an average HHI of $35,409 24,716 % of people surveyed who are interested in your product/service x Target Market (B) (.80 x 24,716)= Of the 30 target consumers I surveyed in the Mission District: • 80% said they don’t have enough time to cook meals for themselves • 90% eat out 3+ times per week • Overall, 80% said they would try personal chef services if it was available in their neighborhood Potential Market Size 19,773

  7. Market Analysis11th Edition-Chapter 7 Total Population Where are you planning to market your product/service? What particular city, zip code, or neighborhood? (Look at http://www.zipskinny.com, http://www.claritas.com, http://www.census.gov (click on American FactFinder) Insert total population here(A) Target Market What gender are you targeting (if applicable)? What age group are you targeting? What is the average household income (HHI) of the group you’re targeting? % of population in target age & gender x Total Population (A) = (B) % of people surveyed who are interested in your product/service x Target Market (B) = Potential Market Size Survey people that are in your target market. What are the results of your market research survey?

  8. Consumer Profile11th Edition-Chapter 7 By Location • [The size of the area, density, and location of your customers. Where do your customers live, work, go to school, or shop?] By Population • [The age, gender, occupation, and education of your customers.] By Personality • [The general personality, lifestyle, sports, hobbies, and other free-time activities, music preferences, and so on.] By Behavior • [Purchasing patterns and buying behavior such as rate of use, repetition of purchases, benefits sought, brand preferences, and loyalty characteristics of your customers.] By Income • [Economic factors such as household income, family composition and size, and purchasing behavior (impulsive cash or cautious credit card purchases). ] Photo of a Consumer

  9. CompetitiveAdvantage11th Edition-Chapter 7 Competitor A Competitor B Your Business Factors Quality of Product//Service Price Location Brand/Reputation Unique Knowledge

  10. Marketing Plan11th Edition-Chapter 8 Who will buy your product/ service? Who will help you sell? [Should be an explanation of who your business serves] What is your product/ service price? How will you promote your product/ service? [Explain your strategy for creating awareness of your product/service} [Should be an explanation of why you chose your price] Where will you sell your product/service? [Should be an explanation of why you chose this place] What is your product/ service? [Explain the benefits and features of product]

  11. Marketing Plan11th Edition-Chapter 8 Awareness Purchase Retention Current & Short Term (1 month -6 months) What tactics will you use to get consumers to know you exist? How will you build a long term relationship and get them to return? What tactics will you use to motivate people to buy your product/service? Long Term ( 6 months-1 year) [Fill in your answer here] [Fill in your answer here] [Fill in your answer here] Monthly cost, by phase: $0.00 $0.00 $0.00 Purchase Retention Awareness

  12. Cost of Materials/Direct Labor (For Service and Manufacturing Businesses)11th Edition-Chapter 10

  13. Economics of 1 Unit (For Service and Manufacturing Businesses)11th Edition-Chapter 10

  14. Average Monthly Fixed Expenses11th Edition-Chapter 10

  15. Time Management Plan11th Edition: P. 102 Business Schedule for a Typical Week (168 hours) Free Time School Hours

  16. Monthly Sales Projections 11th Edition-Chapter 9 Break-Even Units Right-click on chart and choose “Edit Data” to add your information. Total Units Full Capacity

  17. Projected Yearly Income Statement 11th Edition-Chapter 11

  18. Start-Up Investment11th Edition, Chapter 13 Total Start-Up Investment (A + B + C)

  19. Return11th Edition-Chapter 12 …on Investment 0.00% Annual Net Profit $0.00 = $0.00 (dollar equivalent) Start-Up Inv. $0.00 …on Sales 0% Annual Net Profit $0.00 $0.00 (dollar equivalent) = Total Sales $0.00

  20. Financing Strategy for Total Start-up Investment 11th Edition-Chapter 13 Totals: $

  21. Business Responsibility PlanPhilanthropic Strategy Plan 11th Edition-Chapter 5 • Describe how your business will give back to the community or support a cause in which you believe. • Explain how you will incorporate business responsibility into your marketing plan.

  22. Business & Educational Goals 11th Edition p. 132 Personal Business • What are the next steps you need to take to make your business fully operational? • How will you improve or maintain the quality your product/service ? • What sort of education or training can you get to help you with your business? • Is there a person that you can seek out as a mentor? Short Term • How will you expand your business? (Hire employees, attract new customers, purchase a storefront, etc.) • How big can your business get? • How long do you plan to run the business? Do you have an exit strategy? • How will your experience with this business prepare you for your career? Long Term

  23. [Enter your slogan ] Thank you for your consideration of [Enter company name]

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