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The Art of the Pitch

The Art of the Pitch. January 20, 2013. Forget “I think, therefore I am.” For entrepreneurs, the salient phrase is “I pitch, therefore I am.” - Guy Kawasaki “The Art of the Start”. A Pitch is a Story. Do Your Homework. Get Organized. Start Strong. End with an Ask. Ask for the Money

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The Art of the Pitch

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  1. The Art of the Pitch January 20, 2013

  2. Forget “I think, therefore I am.” For entrepreneurs, the salient phrase is “I pitch, therefore I am.” - Guy Kawasaki “The Art of the Start”

  3. A Pitch is a Story

  4. Do Your Homework

  5. Get Organized

  6. Start Strong

  7. End with an Ask • Ask for the Money • Ask for the Sale • Ask for the Job • Ask for Advice/Mentorship • Make an Ask

  8. Finish Early

  9. Own the Stage • 2 minutes before you go “on” • Smile • Breathe • Make Eye Contact • Pace Yourself • Be Authentic • After: Ask for Feedback

  10. Practice, Practice, Practice • Practice EVERYWHERE • Practice the Q&A • Put together a Pitch “Gauntlet” • Find a Simon • Video tape yourself & review • Visualize Yourself NAILING the PITCH!

  11. Stupid Stuff Matters • A Picture is worth 1000 words • Font size minimum = 30 • Watch font color versus background • Just say no to animations • Exception to animations: bullets • One level of bullets

  12. 3 minutes - The Format 3 minute pitch – timed 5 Slides • Slide 1: Who You Are • Slide 2: The Problem • Slide 3: The Solution • Slide 4: How You Make Money • Slide 5: The Ask

  13. 5 minutes - The Format 5 minute pitch – timed 8 Slides • Slide 1: Who You Are • Slide 2: The Problem • Slide 3: The Solution • Slide 4: The “Magic” • Slide 5: The Market • Slide 6: How You Make Money • Slide 7: The Team • Slide 8: The Ask

  14. Other Slides Other Slides you might add for Investors: • Competition • Financial Projections & Key Metrics • Accomplishments to Date Sales/Partners Pitch: • Slide 1: Who You Are • Slide 2: The Problem • Slide 3: The Solution • Slide 4: The “Magic” • Slide 5: Sales Model / Current Customers • Slide 6: Competitive Analysis • Slide 7: The Team • Slide 8: Demo • Slide 9: The Ask

  15. Resources • “The Art of the Start” – G. Kawasaki • The Canaan Pitch Deck (slideshare) • Andrew Stanton TED Talk

  16. The End Questions???

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