Developing a Digital Mindset:
Sponsored Links
This presentation is the property of its rightful owner.
1 / 9

Developing a Digital Mindset: The transition from print to web publishing by Rachel Meese PowerPoint PPT Presentation


  • 117 Views
  • Uploaded on
  • Presentation posted in: General

Developing a Digital Mindset: The transition from print to web publishing by Rachel Meese. Presented by Laura Dewis. Introduction. First website launched 2000 ( pdf/xls only) Latest website launched August 2011 Publish approx. 730 releases a year Decentralised model:

Download Presentation

Developing a Digital Mindset: The transition from print to web publishing by Rachel Meese

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Developing a Digital Mindset:

The transition from print to web publishing

by Rachel Meese

Presented by Laura Dewis


Introduction

  • First website launched 2000 (pdf/xls only)

  • Latest website launched August 2011

  • Publish approx. 730 releases a year

  • Decentralised model:

    • 347 CMS users plus central support team of 11

    • 20% of releases published by support team on behalf of owners

    • Remaining 80% published by 347 CMS users


Drivers for digital transformation

  • Expanding the reach of our statistics is at the heart of the ONS vision

  • User needs/demands – print no longer appropriate or useful

  • Potential for wider audience in contrast to falling print usage and demand


New dissemination opportunities

  • 40 million web users

  • 24/7 accessto our data

  • Richer content – interactive, videos, infographics, audio

  • Greater exposure = greater reuse

  • Shorter publishing production times = ability to react quickly to trends and environmental/societal issues


Challenges and outcomes

  • Large project – 60,000 content items migrated, hundreds of staff trained, support services established

  • Devolved publishing model = need to embed a digital mindset amongst hundreds of staff

  • Dispelling myths about digital content

  • Breaking through decades of good practice and expertise for print publishing to make content fit for the web

  • Emerging successes – theme pages and infographics


Theme page redesign

After

Before


Infographic


Lessons learnt

  • Too much focus on technical change and not enough on cultural change

  • Web dissemination does not guarantee accessibility

  • Writing for the web and developing rich content is an expert/professional skill

  • Professional dissemination must be given equal billing with statistical quality

  • The technical complexities of a devolved publishing system can detract from the quality/development of web content


Conclusion

Investment in the physical transition from print

to web publishing can only be realised with

adequate investment in business change and

specialist skills, bolstered by a commitment to

invest in continuous improvement

The transition from print to web publishing is a cultural shift that requires those involved to develop a digital mindset


  • Login