1 / 8

COACH

COACH. Coach Company Overview. Founded in 1941 in Manhattan Committed to classic American style, high quality durable leather & fabrics & customer service Continued development of brand includes outerwear, scarves, jewelry & fragrance

helga
Download Presentation

COACH

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. COACH

  2. Coach Company Overview • Founded in 1941 in Manhattan • Committed to classic American style, high quality durable leather & fabrics & customer service • Continued development of brand includes outerwear, scarves, jewelry & fragrance • Licensed with partners to provide watches, footwear & sun wear

  3. Company overview continued • Multi-channel distribution strategy • Over 400 stores in the United States & Canada, boutiques within select department stores & online presence since 1999 • Global vision includes increasing international distribution while retaining brand ownership • A publicly traded company on the NYSE, traded under the symbol COH

  4. Strengths • Since 2000, Coach Inc.’s net sales have grown at a compounded annual rate of 26 percent and the stock price has increased by 1,400 percent • Accessible luxury – still a designer brand but more people can afford • High level of brand recognition • Poppy

  5. Weaknesses • May not be able to maintain such a high growth rate • Counterfeits may lower the incentive to purchase thus reducing sales • Only high levels of sales in the U.S. and Japan – very small international market share

  6. Opportunities • Expand geographical sales mix • Lowering price points to reach a broader consumer market.

  7. Threats • Coach counterfeits • Gucci • Dooney& Bourke

  8. References • http://www.fashiontrendsetter.com/content/press/2007/Luxury-Institute-Survey.html • http://www.coach.com/online/handbags/Home • http://shop.nordstrom.com/

More Related