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Coach, Inc.

Coach, Inc. Whitney Nienke, Kittisak Yodden, and Angela West. Product Assortment. Handbags Women’s Accessories Key rings Watches Jewelry, etc Footwear Legacy Travel and Business Men’s. Price. Handbags $118 and up Footwear $98-$248 Sunglasses $148-$298. Locations.

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Coach, Inc.

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  1. Coach, Inc. Whitney Nienke, Kittisak Yodden, and Angela West

  2. Product Assortment • Handbags • Women’s Accessories • Key rings • Watches • Jewelry, etc • Footwear • Legacy • Travel and Business • Men’s

  3. Price • Handbags $118 and up • Footwear $98-$248 • Sunglasses $148-$298

  4. Locations • The United States • Oregon • Portland • Bridgeport Village • Washington Square • As well as some department stores • Nordstrom • Macys • Outside the Unites States • Australia, Canada, Bahamas, China, Japan, Mexico, Thailand etc.

  5. Advertising Fashion Magazines Coach Catalog Coach Website In Store

  6. Website offers Screen Savers Wallpapers Horoscopes Suggests appropriate Coach bag. Gift Guide Lifestyle Website

  7. Company Background • Family-run workshop • Inspired by a baseball glove • New grains and colors, and modern materials were developed • Highest standards of workmanship and materials. • Classic part of the landscape of American design.

  8. Design Philosophy • Began with 12 bag designs • Each embodies classic and American style • Balance between aesthetics and functionality • Maximum efficiency, comfort and convenience • Consistency of color and texture • Selects only the top ten percent of leathers • Like fingerprints, no two grain patterns are alike • Every Coach product is original and unique!

  9. General Company Info • Company Profile:Coach, Inc. • Ticker:COH • Exchanges:NYSE2006 Sales:2,111,500,000 • Major Industry:DIVERSIFIED • Sub Industry:GENERAL DIVERSIFIED • Country:UNITED STATES • Employees:7500

  10. Target Market • Geographic • North America, as well as international consumers like Japan (emphasis—Coach Japan), China, and East Asia • Demographic • Women • Upper middle class • Teen chic product line segments younger adults and teens • Coach Legacy- opening two stores in the fall • Stylish shoppers (trend setters) • Limited items

  11. Coach Store Layout • Coach has built a strong presence in the U.S. • Layering of stylized visual and decorative elements • Subdued, indirect lighting • Direct, brighter lighting used for specific products

  12. Free-flow layout Increase space productivity On-shelf merchandising Coach Store Layout

  13. Reference • Wright Reports http://wrightreports.ecnext.com/coms2/reportdesc_COMPANY_189754104 • Coach www.coach.com • Coach Ads http://www.bwgreyscale.com/ads/coach.html

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