1 / 20

WF SEM I 3.02

WF SEM I 3.02. Advertising. Terms. Advertising: Any paid, non-personal form of communication by an identified sponsor Examples include: TV commercials, magazine advertisements, direct mail, and the Internet. Forms of Advertising. Print: newspaper and magazine

heier
Download Presentation

WF SEM I 3.02

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WF SEM I 3.02 Advertising

  2. Terms • Advertising: Any paid, non-personal form of communication by an identified sponsor • Examples include: TV commercials, magazine advertisements, direct mail, and the Internet

  3. Forms of Advertising • Print: newspaper and magazine • Broadcast: radio and television • Direct mail • Out of Home • Specialty • Endorsement: approval by external source • Testimonial: statement by user of the product

  4. Types of publication media • Newspapers • Magazines • Flyers • Brochures

  5. Types of broadcast advertising • Television • Local broadcast affiliates • ABC/NBC/CBS/FOX • Cable networks • ESPN/BET/CNN/FX • Radio • Local radio stations • Satellite radio

  6. Types of direct-mail advertising • Letters • Brochures • Coupons

  7. Types of Advertising on the Web • Banner ads • Pop-up ads • E-mail

  8. Types of out-of-home media • Focuses on consumers “on the go” • Billboards • Street furniture • Transit • Alternative

  9. Specialty advertising • Include “everyday” items with a company name written on them • Examples include: calendars, pens, magnets, and coffee mugs

  10. Examples of "other media” • Examples include: blimps, supermarket carts, hot air balloons, and in-theater advertisements

  11. Advantages of print advertising • Newspapers: most common and the most cost effective type of print media • Most effective for local businesses that are trying to reach a specific geographical market

  12. Limitations of print advertising • Material can be dated • Long lead times till publication • Decreasing readership of newspapers

  13. Advantages of broadcast advertising • Most effective form of advertising • Uses sound, motion and emotion

  14. Limitations of broadcast advertising • Very expensive • Increasingly fragmented audiences • DVRs

  15. Advantages of direct-mail advertising • Able to target by geographic area • Able to target using database info • Impart necessary information to market

  16. Limitations of direct-mail advertising • Low response rate • Increasingly expensive to mail

  17. Advantages of out-of-home media • Can be eye-catching • Audience may have no option to avoid ad • Additional medium for companies to reach target market

  18. Limitations of out-of-home media • Difficult to measure effectiveness • Can be limited by government regulation • Message can get lost in clutter • May be hard to narrow message to target market

  19. Expanding Internationally • Adapt promotional messages for each market • Tailor language/attire/gestures & advertising • Do not rely on literal translations

  20. Trends in advertising media • Interactive advertising • Product placement • Social networking • Online advertising

More Related