Canadian Trucking Human Resources Council (CTHRC)

1. Canadian Trucking Human Resources Council (CTHRC) Josh Rose Manager of Projects

2. Who is the CTHRC? • Incorporated in 1994 • Canadian Trucking Human Resources Council (CTHRC) is mandated to address national occupational standards, provide ongoing labour market information, promote career awareness and maintain a positive image of the trucking industry Mission: “toassist the Canadian trucking industry to recruit, train and retain the human resources needed to meet current and long-term requirements”

3. The Founding Members • Canadian Trucking Alliance (previously the Canadian Trucking Association) • CAW Canada • Com-Car Owner-Operators’ Association • Private Motor Truck Council of Canada • Teamsters Canada

4. Today’s Board of Directors Industry Support members (8) Training providers (3) Insurance (1) Sector Councils (3) HR Specialists (1) Government (3) (non-voting) HRSDC (2) Transport Canada (1) Constituent members (10) For-hire CTA (4) Private PMTC (4) Labour Teamsters (1) Owner-Operator (1) Individual members (2) Personnel Agency (1) Driver (1) Executive Committee (4):CTA, PMTC, Teamsters and other member

5. Summary of CTHRC • In existence for 12 years • Staff – 5 employees • Accredited Schools – 11 • Board of Directors – 22 • Company Partners – 150 + • Budget - $1 to $2 million/yr

6. Truckingin Canada  Transport Canada Annual Report 2005- Trucking Industry Structure

7. Generates $61 billion in annual revenues • Contributes 1.4% of GDP • Trucks move 90% of all consumer products & foodstuffs • Accounts for >60 per cent of trade with the United States • Employing >400,000 directly (100,000 indirectly) • 265,000 Canadians earn their living as truck drivers • 10,000 for-hire companies • 36,000 owner-operators in Canada • NEED 37,000 drivers per year to keep up with economic growth and attrition Trucking in Canada

8. Ontario Facts and Figures • As the old adage goes – if you got it, a truck brought it! • 90% of all consumer products and foodstuffs used and consumed in Ontario are shipped by truck • Statistics Canada lists "truck driver" as the most common occupation for men in Canada • Trucking is involved in about 70% of all land freight moved in Ontario • Almost 40 % of the population of North America is within one day's drive of Southern Ontario • Trucks haul approximately 75% of Ontario exports to the U.S. and 83% of imports into Ontario from the United States. • Since 1991, trans-border truck movements have been growing at 9% per year • Approximately 200,000 people are employed trucking Represents approximately 5% of the provincial labor force.

9. Human Resource Issues • Qualified driver shortage • Worker retention and turnover • Lack of a learning culture • Early stage of adoption of national standards • Aging workforce • Perceived image and attractiveness • Low level of literacy • Employability standards higher than existing licensing standards

10. CTHRC Business Lines • Occupational Analyses ( Professional Driver, Dispatcher, Professional Driver Trainer, Transportation Safety Professional ) • Essential Skills (TOWES) • Trucking Research • Professional Development (Skills Upgrading • Youth Employment Strategy (YES) • Career Awareness Strategy

11. Career Awareness – Promoting Career Initiatives in Trucking

13. Youth Employment Strategy (YES) What is the catch?

14. Youth Employment Strategy (YES) There is NO catch!!

15. Youth Employment Strategy (YES) Who is eligible for YES? • Individuals ages of 19 and 30 (inclusive) • A college or university diploma/certificate and/or Earning Your Wheels (EYW) graduate certificate or any certification program from CTHRC

16. Youth Employment Strategy (YES) What types of positions are eligible? • Accounting and finance • Sales and marketing • Information technology (computers) • Human resources Professional • Driver • Driver trainer • Transportation safety professional • Dispatchers • Mechanics • Allied Trade Occupations

17. Human Resource Issues • Qualified driver shortage • Worker retention and turnover • Lack of a learning culture • Early stage of adoption of national standards • Aging workforce • Perceived image and attractiveness • Low level of literacy • Employability standards higher than existing licensing standards

18. How do we Address the Challenge?

19. Ideal Situation to Address the Challenge

20. Reality of theSituation • People think trucking is just about trucks BUT THERE IS MORE TO IT!! • Trucking is not just about driving. It includes a variety of professions

22. Key to Career Awareness Strategy • Dispel the myths associated with trucking: • Drivers have to work day and night to earn a decent income • Truck drivers are unskilled tradespeople • Trucking is low tech • Offers very little job security • Trucking is unsafe and unhealthy

23. Career Awareness Deliverables • Careers in Trucking Website • Section dedicated to Allied Trades • Profile of 5 or 10 key trades • Occupational Profiles • Highlight some of the key Allied Trades • Career Pathing

24. How will CTHRC accomplish this?

25. Addressing theChallenge Tools Occupational Standards and Essential Skills Profiles • Professional Driver, • Dispatcher, • Professional Driver Trainer, • Transportation Safety Professional • Transportation Manager (under consideration)

26. Addressing the Challenge – Training Programs • Earning-Your-WheelsProgram for Entry-Level Drivers • Professional Driver Recognition Program • Skills Upgrading Programs for Experienced Drivers • E-Learning Programs for Dispatchers and Owner-Operators ** • Essential Skills Upgrading Curricula

27. Other CTHRC Products andServices • Essential Skills Needs Assessment • Implementation National Essential Skills Strategy • Trucking Research • Career Awareness Strategy Tools Youth Employment Strategy (YES) • Essential Skills Assessment Tools (Trucking TOWES – 3 tests)

28. Thank You Joshua Rose Manager of Projects Canadian Trucking Human Resources Council 203 – 720 Belfast Road Ottawa, ON K1G 0Z5 • 613.244.4800 • jrose@cthrc.com • www.cthrc.com