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Online Tools

Online Tools. Community Analyst Online Business Analyst Online Chérie Aukland. GeoTEd Partners. Module Outline. Overview of Community and Business Analyst Online Examples of when to use each Login and Explore the interface Complete a quick example. CAO and BAO.

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Online Tools

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  1. Online Tools Community Analyst Online Business Analyst Online Chérie Aukland

  2. GeoTEd Partners

  3. Module Outline Overview of Community and Business Analyst Online Examples of when to use each Login and Explore the interface Complete a quick example

  4. CAO and BAO • Related to the CA and BA extensions for ArcGIS • Free access to data to create a map and do a simple analysis • Easy to use, no plugins or installation required • ESRI Global Account necessary • 30 days trial free, then only the free part • Access through state contract being worked out • More on that later….

  5. What is Community Analyst Online • View and analyze demographic, public, and other sources of community/social focused data • Goal: to better understand the overall community in question and make better policy decisions • Can help answer the following: • Where should money and resources be targeted for greater impact? • What population of people will be impacted by a policy decision? • What demographic trends should we plan for? Source: http://help.arcgis.com/en/communityanalyst/online/help/index.html

  6. Community Analyst Online Data Source: http://help.arcgis.com/en/communityanalyst/online/help/index.html#/Data/01500000000s000000/ • Demographic, consumer spending, and business data • wide variety of datasets available and kept current • Or use your own data from multiple sources: • spreadsheet of addresses or lat/long locations (up to 2000 points). • shapefilepolygon, point data. • Create a webmap on ArcGIS.com and access your map for viewing within Community Analyst. • Data Descriptions(http://help.arcgis.com/en/communityanalyst/online/data/data_descriptions.html)

  7. What is Business Analyst Online? Source: http://www.esri.com/software/bao/ • Same data as CAO • provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area. • With BAO, you can: • Analyze trade areas, competition, supply and demand • Evaluate sites • Determine population within a specific drive-time or distance • Identify and segment customers • Reach your customers more effectively • Explore markets in the US and Canada

  8. Community Analyst vs. Business Analyst Online very similar in terms of features and data organized a bit differently to better serve the different audiences and intended analysis goals. Business Analyst Online: intended for commercial audiences focused primarily on site selection Community Analyst: focused on policy issues and enabling understanding of communities from a "social issues" perspective. Over time, the two products are likely to continue to diverge.1 1 Source: http://help.arcgis.com/en/communityanalyst/online/faqs/

  9. Let’s try it! bao.esri.com communityanalyst.esri.com

  10. Questions?

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