Media Relations. Presented by Dena Reynolds, M.S. Grading System. All students will receive one credit through VCU for their participation in this class. This grade will appear on your official VCU transcript. The student registers but does not attend the class – administratively dropped
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Presented by Dena Reynolds, M.S.
Why is it IMPORTANT?
Identifying a GOOD Story Idea to Pitch
Anchor and Special Correspondent for CNN
At PRSA International Conference
October 2011 in Orlando, Florida
Calls increase after Penn State Allegations
Peanut Butter Prices Increasing
A Follow-up Phone Call
A sound bite is a very short piece of a speech taken from a longer speech or an interview in which someone with authority or the average "man on the street" says something which is considered by those who edit the speech or interview to be the most important point. It is often abbreviated with SOT.
Speak in a complete thought that can stand on it’s own:
Example: What is your favorite color?
Answer: My favorite color is blue.
Frequent and consistent contact with local media raises the odds of getting some great exposure.
SPORTABLE (Richmond Adaptive Sports & Recreation) has received $4,810 from the Christopher & Dana Reeve Foundation to use for power wheelchair soccer. Metal soccer guards purchased with the grant money will be attached to the front of power chairs to help protect the players and to strike the ball in play.
The award was one of 77 Quality of Life grants totaling more than $508,000 awarded by the Reeve Foundation to nonprofit organizations nationwide. The focus is on opportunities, access, and quality of daily life for individuals living with paralysis, their families, and caregivers.
Since the program was developed in 1999 by the late Dana Reeve, more than 1,900 grants have been awarded, totaling nearly $14.8 million.
Comfort Zone Camp, a nonprofit organization in Richmond that offers free weekend bereavement camps to children who have experienced the death of a loved one, is a winner in Toyota's 100 Cars for Good program.
Through the program, Toyota is awarding 100 cars to 100 U.S. nonprofits in 100 days.
Comfort Zone Camp will receive a new Toyota Highlander SUV, which will be used to transport children to and from camp.
Special Olympics Virginia recently received contributions from several corporate partners.
SunTrustand Enterprise Holdings each contributed $25,000 to the Law Enforcement Torch Run initiative for Special OlympicsVirginia.
Sheetzand Wawa sponsored in-store fundraising campaigns. Sheetz collected more than $29,000; Wawa collected more than $72,000 in donations.
American Family Fitness donated $35,000 to help send nine athletes to the Special Olympics World Summer Games in Athens, Greece.
Autism Society, Central Virginia events: Board meeting, 7 p.m. Tuesday. Parents of Children (Preschool/School Age) with Asperger's/High Functioning Autism Interest Group, 10 a.m. Wednesday. An Evening with David Hamrick and Lindsey Nebeker, who both have high-functioning autism, 7 p.m. Friday. Meetings will take place at River Road United Methodist Church, 8800 River Road. Details: (804) 257-0192 or email@example.com.
Jim Craig has been promoted to chief operations officer at ClearPoint Credit Counseling Solutions Inc.
Allie Vered has been promoted to associate vice president at ClearPoint Credit Counseling Solutions Inc.
Richard Schultz is a chief development officer at United Way of Greater Richmond and Petersburg. He previously worked at Feed More Inc. and Meals on Wheels Serving Central Virginia. He has 20 years of nonprofit experience. He will oversee existing fundraising work, and help develop and grow other streams of revenue.
Bob Sledd has been given the Community Revitalizer Award from the Better Housing Coalition. He is senior economic adviser to Gov. Bob McDonnell.
Cullen Rivers has been given the Changer of Lives Award from the Better Housing Coalition. He is with CrossOver Ministry.
Jeanine Harper has been given the Creative Collaborator Award from the Better Housing Coalition. She is with Greater Richmond SCAN.
Patrick Farley has been given the Henry David Thoreau Environmental Conservator Award from the Better Housing Coalition. He is with Watershed Architects.
Community College Workforce Alliance offers Web-based training on "Identify Your Best Job Fit," noon. Cost: $29. Registration: www.ccwatraining.org or (804) 523-2292.
Nonprofit Learning Point hosts the "13th Annual Nonprofit Learning Point Conference," 8 a.m., Capital One, West Creek Town Center, Yellow Rooms C2 and C3, second floor, 15000 Capital One Drive. Speaker: Robert Egger. Cost: $50. Registration: www.regonline.com/nonprofitlearningpoint.
Members on the board of trustees for the Science Museum of Virginia are: David Botkins with Dominion Virginia Power, Andrew J. Butler with InfoReliance Corp. and James O'Brien with Tidewater Community College. New foundation board members are: John G. Stallings with SunTrust Banks Inc.; G. Russell Warnick with Health Diagnostic Laboratory Inc.; Charles W. Hundley with Hundley & Baronian; and Scott D. Stovall with CowanGates.
Circulation and Readership:
Other: Associated Press (AP)
Press Release Distribution Companies:
“This is not a time to be shy in media relations. If a small nonprofit has solid stories to offer, it should be aggressive in placing them. Nonprofits make the world a better place. Their efforts are even more important in tough times. Now is the time to renew efforts to call attention to their life-enhancing work.”
The story can be one of these:
If you’re not working at a nonprofit then select a previous employer, client or a nonprofit you volunteer with.
We hope you enjoyed this class!