Media Relations. Jan Northstar, MSA CMU Professional Development. What we will cover. Basic media types, characteristics Media relations policy Identifying spokesperson C onducting media interviews. Where Americans get their news.
Jan Northstar, MSA
CMU Professional Development
Basic media types, characteristics
Media relations policy
Conducting media interviews
Almost three out of four U.S. adults (71%) watch local television news and 65% view network newscastsover the course of a month, according to Nielsen data from February 2013.
“Since the fall of 2013, there has been a dramatic and conspicuous migration of high-profile journalists to digital news ventures. In October, Yahoo hired high-profile New York Times tech columnist David Pogue, who was followed a month later by Times political writer Matt Bai.”
March 26, 2014, The Growth in Digital Reporting What it Means for Journalism and News Consumers
By Mark Jurkowitz
“In Changing News Landscape, Even Television is Vulnerable.” September 27, 2012.
Talk Show, live or taped
What is a media policy?
Process for responding to a media question about your organization
Who needs a media policy?
Small and Medium-Sized Business
Core mission, values of company
Process for handling media query
Identification of spokesperson(s)
Approach to outreach
(health records, legal case)
Able to represent your brand well
Knowledgeable about subject
Outgoing and positive
Trained to engage media
A reporter just called, what do I do?
Media Training Tip: When You Don't Know The Answer