Media relations
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Media Relations. Jan Northstar, MSA CMU Professional Development. What we will cover. Basic media types, characteristics Media relations policy Identifying spokesperson C onducting media interviews. Where Americans get their news.

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Media Relations

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Media relations

Media Relations

Jan Northstar, MSA

CMU Professional Development


What we will cover

What we will cover

Basic media types, characteristics

Media relations policy

Identifying spokesperson

Conducting media interviews


Where americans get their news

Where Americans get their news

Almost three out of four U.S. adults (71%) watch local television news and 65% view network newscastsover the course of a month, according to Nielsen data from February 2013.

“Since the fall of 2013, there has been a dramatic and conspicuous migration of high-profile journalists to digital news ventures. In October, Yahoo hired high-profile New York Times tech columnist David Pogue, who was followed a month later by Times political writer Matt Bai.”

March 26, 2014, The Growth in Digital Reporting What it Means for Journalism and News Consumers

By Mark Jurkowitz


Media relations

Where Americans get their news

“In Changing News Landscape, Even Television is Vulnerable.” September 27, 2012.


Basic media types

Basic Media Types

  • National (ABC, NBC, CBS)

  • Local/Regional (WAGA-TV)

  • Cable (CNN, FOX, MSNBC)

  • National, (USA Today,

  • New York Times), Local, Weekly, Daily

  • National (NPR, ABC)

  • Local/Regional (GPB, CBS)

  • Satellite (XM Sirius)

  • Twitter, Facebook, Blogs, Online News (HuffPost, Blaze), Citizen Journalist, Hybrids


Stand up live or taped

Stand up, live or taped

Remote, live

News Conference

Talk Show, live or taped


Media relations policy

Media Relations Policy

What is a media policy?

Process for responding to a media question about your organization

Who needs a media policy?

Small and Medium-Sized Business

Large Organizations


Media relations policy1

Media Relations Policy

Should contain:

Core mission, values of company

Process for handling media query

Identification of spokesperson(s)

Approach to outreach

Protected information

(health records, legal case)


Identifying spokesperson s

Identifying Spokesperson(s)

Should be:

Able to represent your brand well

Knowledgeable about subject

Outgoing and positive

Trained to engage media

Available


Media interviews

Media Interviews

A reporter just called, what do I do?


Media interviews1

Media Interviews


Questions

Questions?

Additional resources:

www.journalism.org

Media Training Tip: When You Don't Know The Answer

http://www.youtube.com/watch?v=eDI1pbBL270

[email protected]


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