1 / 7

Paired Comparison

Paired Comparison. Paired Comparison. An activity for evaluating a small range of options by comparing them agaist each other Help determines which alternative is the most appropriate Eg. Selecting the most appropriate concept design for a new product before marketing. When to use it ?.

gardnerc
Download Presentation

Paired Comparison

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Paired Comparison

  2. Paired Comparison • An activity for evaluating a small range of options by comparing them agaist each other • Help determines which alternative is the most appropriate • Eg. Selecting the most appropriate concept design for a new product before marketing

  3. When to use it ? • When choosing the most compelling problem to solve • When selecting the solution that will be the most effective • Where there is little objective data to base our decision on • When alternatives are completely different

  4. How to Implement • Identify the alternatives to be evaluated • Identify the evaluation criteria • List all alternatives on the left hand column and on the top row of the Paired Comparison Matrix • In each blank cell compare the option in the row with the option in the column then write in the cell the option that better meets the criteria • Count the number of each option • Rank the option

  5. Demostration

  6. Lets Rank Our Friend

  7. Extra Information • The highest scoring option doesn’t mean that it is the most important . It provides however a basic for futher thoughts and discussion • When the exercise is implemented by a team, people should be selected based on their knowledge of the subject matter • Paired comparison analysis becomes cumbersome once there are too many options to consider

More Related