Conventions are validated based on both the socializing process of discourse communities and the idiosyncratic experiences of the individual Shared experience – between individuals & groups Individual experience. Experience Informs interpretation. What’s this? How do you know?.
Conventions are validated based on both the socializing process of discourse communities and the idiosyncratic experiences of the individual
Shared experience – between individuals & groups
Individual experienceExperience Informs interpretation
Who would/does know?
Readers construct their conventional maps individually and idiosyncratically, starting at an early age.Learning to “READ” Conventions
“Library” is a subset
Oscillating cognitive process – simplify perceptual data by creating conceptual categories such as “institutional buildings” with subsets like “libraries” or “hospitals”.
We have libraries generally
And our own specific libraries
Simultaneously, we differentiate perceptual data to separate immediate object of perception from others in category
We develop schemes for organizing data from perceptual encounters, that help create expectations.
Readers become highly invested in the status quo because it cuts a well-worn path, and deviations from that familiar path can seem arduous, risky, and unnecessary.The Tenacity of Conventional Grip
Enhance conciseness by providing a shorthand notation system that gives readers access to dense fields of informationReferential Functions
Standard Road Icons
Symbols on landscape architecture plan
Metadiscursive that gives readers access to dense fields of information. Instead of adding new info, non-referential functions
structure or emphasize existing info, establish tone or formality, certify authenticity (ethos)NonReFerential Functions
Structural cues enable readers to access information, sequence and prioritize it
Large print, color, dark areas, arrows, location, white space
Watermarks, paper stock, nameplates, logos
Centered/all caps text, gridlines and symbols, freehand art
6 Minutes to Midnight
Coca Cola Annual Report