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10 Digital Hacks Every Marketer Should Know

I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.

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10 Digital Hacks Every Marketer Should Know

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  1. EVERY MARKETER MARKETER SHOULD KNOW SHOULD KNOW 10

  2. Hi, I am Mark Fidelman @MARKFIDELMAN

  3. " I get more advertising space without paying for it than anyone in the country. -Harry Houdini

  4. One of the early marketing hackers was harry houdini

  5. I’m going to teach you3 marketing Lessons and 10 hacks from Houdini:

  6. Houdini: GOBIG

  7. Houdini: Give them a story

  8. Houdini: Giveaway free Media

  9. Let’s apply Houdini tricks in the digital age

  10. How to Become a Digital Houdini @MARKFIDELMAN

  11. Everything houdini did was engineered (including the marketing)

  12. Because he needed to rise above the noise

  13. Because Houdini had thousands of competitors

  14. And today, You’re competing with a $500b Global Marketing spend

  15. So you must use every trick at your disposal

  16. The Move to Digital 79% 61% Marketers shifting to digital branded content Feel better about company that delivers custom content

  17. You’ve got heavy competition too…

  18. What tricks do you have Up your sleeve?

  19. Magic Marketing 3 Campaigns & 10 marketing hacks

  20. CAMPAIGN @MARKFIDELMAN

  21. ACME CORPORATION ACME CORPORATION Needed signups Tried these Got this result

  22. So we did something huge…

  23. THE FUSIONLaunch STRATEGY How to launch a product, website, or service simultaneously with viral content

  24. THE REVEAL: WHAT WE DID… MEDIA OPERATION GO BIG STORY

  25. Hack #1 CREATEA VOICE OF THE INDUSTRY SURVEY TO CREATEINDUSTRY NEWS

  26. #1 #2 #3 PARTNER WITH PRESS, BLOGGER OR CONFERENCE SEND EMAILS TO DATABASES CREATE INFOGRAPHIC

  27. THE USE OF INFOGRAPHICS 38% 51% Year over year increase 2013 2014 SOURCE (Content Marketing Institute)

  28. Hack #2 LEVERAGE INFLUENTIAL PEOPLE IN THE INDUSTRY TO PROMOTE YOUR PRODUCT OR SERVICE

  29. How DO YOU find influencers? GETLITTLEBIRD.COM BUZZSUMO.COM

  30. We took survey data and influencer recommendations to…

  31. Create an ebook…

  32. Hack #3 WHEN USERS DOWNLOADED eBOOKTHEY SIGNED UP FOR SITE SIMULATANEOUSLY

  33. RESULTS 1.57Blog posts from influencers quoted in the book 2.5.5million unique page views 3.7500+ eBook downloads 4.7500+ signups for the site

  34. The cost was minimal…

  35. Influencer promotions eBook infographic $324 $175 FREE

  36. Why thESEhackS work

  37. LESSONS LEARNED 1. Go Big 2.Start 60 days out 3.Get Influencers and Press Buy-In 4.Hire talented designers on elanceor Odesk($22 an hour) to create stunning designs 5.Use Google trends to find most searched issues in your industry

  38. CAMPAIGN @MARKFIDELMAN

  39. The The ALS ALS Ice Ice Bucket Bucket Challenge Challenge

  40. CREATE Social proof & CREDIBILITY

  41. A Campaign that snowballed into a globalphenomenon

  42. HOW IT STARTED…

  43. People started calling each other out on social media

  44. WHAT ALS THEN DID… MEDIA OPERATION GO BIG STORY

  45. ENLISTED CELEBRITIES TOLD PEOPLE HOW THEY WOULD USE FUNDS TOOK CONTROL

  46. Hack #4 CREATESOCIAL PRESSURE BY CALLING OUT PEOPLE ON SOCIAL MEDIA

  47. SHARE YOUR __________ CRAZY DANCE BEST “FROZEN” SONG

  48. Example: DO YOUR BEST IMPRESSION OF THIS DANCE …

  49. Hack #5 ALSHIJACKED MOMENTUM BY SETTING UP A WEBSITE AND ENCOURAGING PARTICIPATION

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