5 SIGNIFICANT PPC OPTIMISATION
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Here, we list some key PPC optimisation techniques that help gauge the efficiency of search engine marketing campaigns for digital marketers.

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5 significant ppc optimisation methods every digital marketer should know

5 SIGNIFICANT PPC OPTIMISATION

methods every digital marketer should know


5 significant ppc optimisation methods every digital marketer should know

Synergy, Innovation and Creativity

One of the essential responsibilities of every search engine marketing company is

to stay abreast of the latest advancements, features and other crucial functionality

updates in the search engine marketing space. Such information helps search

engine marketers to implement the best practices and to stay ahead in the league.

www.synotive.com | [email protected] | 1300 894 506


5 significant ppc optimisation methods every digital marketer should know

Synergy, Innovation and Creativity

Google itself has a dedicated page, for all the AdWords professionals out there,

informing digital marketers the latest advancements and highlights including related

articles and references to help them further examine key components of a

successful marketing strategy.

www.synotive.com | [email protected] | 1300 894 506


5 significant ppc optimisation methods every digital marketer should know

Synergy, Innovation and Creativity

Although there may be loads of updates taking place every now and then, the best

search engine marketing strategy revolves around following the latest trends in

PPC marketing.

Here, we list some key PPC optimisation techniques that help gauge the efficiency

of search engine marketing campaigns for digital marketers.

www.synotive.com | [email protected] | 1300 894 506


5 significant ppc optimisation methods every digital marketer should know

Synergy, Innovation and Creativity

OPTIMISATION FOR KEYWORDS AND MESSAGING

Mostly, the efforts put into campaign management gyrates around an effective

selection of keywords and monitoring bid management.

• When managing keywords, make sure the most important keywords appear in

the advertising text.

• When you set the bids, set them at the keyword level but if there are multiple

match types, set the highest bid to the exact match keyword option.

• Use search phrases that are target specific instead of broader terms.

• Include negative keywords at the campaign level.

• Use several match types but your high impact keywords should be an exact

match.

www.synotive.com | [email protected] | 1300 894 506


5 significant ppc optimisation methods every digital marketer should know

Synergy, Innovation and Creativity

OPTIMISATION FOR CAMPAIGN SETTING AND STRUCTURE

• Separate your Search and Display campaigns for accurate performance evaluation.

• Make Ad groups for ease of understanding of powerful and popular keyword.

• Work out a theme group of closely related keywords.

• Clearly, set a budget for each campaign based on your spend for a 30 day period.

www.synotive.com | [email protected] | 1300 894 506


5 significant ppc optimisation methods every digital marketer should know

Synergy, Innovation and Creativity

OPTIMISATION FOR LANDING PAGE AND CONVERSION PATH

Most PPC optimisation techniques can go awry if there is no proper synchronisation

of the crucial facets of the campaigns. Like,

• The keyword, ad text, to the entire presentation of the campaign should be

synced and must have a logical connection. What searchers want is the exact

solution to their queries and hence they have a certain expectation when they

arrive on your targeted landing page.

www.synotive.com | [email protected] | 1300 894 506


5 significant ppc optimisation methods every digital marketer should know

Synergy, Innovation and Creativity

• A definite conversion path is required to complete the desired action. This

means an embedded contact for or any other action button should be made

visible to directly take the visitor on the required page.

• Appropriate “Call-to-Action” statements to guide the visitor is mandatory. It’s a

huge turn off if you attempt to make your visitors fill a contact page but instead

a download feature is enabled.

www.synotive.com | [email protected] | 1300 894 506


5 significant ppc optimisation methods every digital marketer should know

Synergy, Innovation and Creativity

OPTIMISATION FOR CONVERSION AND GOAL TRACKING

Including the AdWords conversion tracking and goal tracking features from Google

Analytics is certainly beneficial to most campaigns.

• Include conversion tracking for all major events.

• Also, include additional insight and performance metrics such as bounce rate,

navigation paths, and to allow for more advanced user action tracking with your

conversion tracking in Google Analytics.

• Using Value Track parameters with your tracking template helps to collect the

information of the source of your clicks.

www.synotive.com | [email protected] | 1300 894 506


5 significant ppc optimisation methods every digital marketer should know

Synergy, Innovation and Creativity

OPTIMISATION FOR ADWORDS AND EXTENSIONS

Google AdWords has a broad range of extensions to help your campaign achieve

the best treatment with respect to your advertising communications and other

aspects.

• Campaigns with top advertising positions must include Sitelinks to gain

additional insights.

• For sensitive messaging and ad copy related information, Callout extension is

the most beneficial.

• For an eCommerce business to know their customer reviews and ratings, the

third-party reviews extension can be considered.

www.synotive.com | [email protected] | 1300 894 506


5 significant ppc optimisation methods every digital marketer should know

Synergy, Innovation and Creativity

Even though every search engine marketing campaign is different, there are some

innate properties like goal setting, key performance indicators, and conversion

metrics that will remain common for each campaign. With hundreds of keywords

and other ads to manage, this checklist may not cover all the aspects of a search

campaign but is beneficial as a starting point to measure the effectiveness of your

campaigns and how successful they are till now.

www.synotive.com | [email protected] | 1300 894 506


5 significant ppc optimisation methods every digital marketer should know

Synergy, Innovation and Creativity

You Should Also Read:

 5 eCommerce Link Building Strategies That Really Work

 The 5-Step Conversion Rate Optimisation (CRO) Process Every Website Should Follow

 8 Social Media Hacks to Connect More with Fans Online

 SEO Checklist for Optimising Blog Posts to Get Maximum Traffic

 The Experts Guide to a Complete SEO Health Check-up for Websites

 8 Exciting Content Strategies That Will Impact Your Search Engine Presence

 7 Ideas to be a Successful SEO

 How to Survive Online

 SEO Copywriting – The Do’s and Don’ts

 Top SEO Errors E-Commerce Websites Often Make

 Social Media Campaign Help – Facts & Information

 9 Powerful Ecommerce Tips and Advice for Search Engine Optimisation

www.synotive.com | [email protected] | 1300 894 506


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