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Online Media Relations Wired World Expo

Online Media Relations Wired World Expo. Why online Media Relations is important How to develop a strategy you can live with Which tools should you use. Online Media Relations Topics. Why online Media Relations is important How to develop a strategy you can live with

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Online Media Relations Wired World Expo

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  1. Online Media Relations Wired World Expo

  2. Why online Media Relations is important How to develop a strategy you can live with Which tools should you use Online Media Relations Topics

  3. Why online Media Relations is important How to develop a strategy you can live with Which tools should you use Credit: Kristi DesJarlais Director, Media Relations Phillips Petroleum Company Online Media Relations Topics

  4. 92 percent of reporters use the Web to research articles1 73 percent use the Web to find news releases 60 percent believe the information on corporate Web sites is reliable2 1 Middleberg/Ross Survey, 2001 2 Burson-Marstellar Survey, 2000 Why Online Media Relations Matters

  5. What is your company’s overall media relations goal? Defining Your Strategy

  6. What is your company’s overall media relations goal? What do you expect to achieve from online media relations efforts? Defining Your Strategy

  7. What is your company’s overall media relations goal? What do you expect to achieve from online media relations efforts? How much effort (time and money) can you put into this strategy? Defining Your Strategy

  8. What is your company’s overall media relations goal? What do you expect to achieve from online media relations efforts? How much effort (time and money) can you put into this strategy? Are you sure? Be honest. Defining Your Strategy

  9. What is your company’s overall media relations goal? What do you expect to achieve from online media relations efforts? How much effort (time and money) can you put into this strategy? Are you sure? Be honest. What will be management’s comfort level with this strategy? Defining Your Strategy

  10. What concessions will you have to make to Legal? Defining Your Strategy

  11. What concessions will you have to make to Legal? What is your timeline for meeting goals? Defining Your Strategy

  12. What concessions will you have to make to Legal? What is your timeline for meeting goals? How will you measure success? Defining Your Strategy

  13. What concessions will you have to make to Legal? What is your timeline for meeting goals? How will you measure success? How will you promote your online tactics and successes? Defining Your Strategy

  14. Online Newsroom Web-based Delivery Services E-mail Online News Tools Web Searches Selecting Your Tools

  15. Online Newsrooms

  16. Content Management System Online Newsrooms

  17. Content Management System Easy to Use Online Newsrooms

  18. Content Management System Easy to Use Flexible Online Newsrooms

  19. Content Management System Easy to Use Flexible Supports Diverse Content Online Newsrooms

  20. Content Management System Easy to Use Flexible Supports Diverse Content Date Sensitive Online Newsrooms

  21. News Releases Online Newsrooms

  22. News Releases Executive Bios and Photos Online Newsrooms

  23. News Releases Executive Bios and Photos E-mail News Release Subscription Online Newsrooms

  24. News Releases Executive Bios and Photos E-mail News Release Subscription Video/Photo/Logo Libraries Online Newsrooms

  25. News Releases Executive Bios and Photos E-mail News Release Subscription Video/Photo/Logo Libraries Contacts Online Newsrooms

  26. News Releases Executive Bios and Photos E-mail News Release Subscription Video/Photo/Logo Libraries Contacts Online Press Kits Online Newsrooms

  27. Executive Speeches Online Newsrooms

  28. Executive Speeches Streaming Audio and Video Online Newsrooms

  29. Executive Speeches Streaming Audio and Video FAQs Online Newsrooms

  30. Executive Speeches Streaming Audio and Video FAQs Glossary Online Newsrooms

  31. Executive Speeches Streaming Audio and Video FAQs Glossary Reports and Position Papers Online Newsrooms

  32. Executive Speeches Streaming Audio and Video FAQs Glossary Reports and Position Papers Links to Third-party Experts and Sites Online Newsrooms

  33. Web-based Delivery Services

  34. eReleases – www.ereleases.com PRnewswire – www.prnewswire.com Bacons www.bacons.com Web-based Delivery Services

  35. E-mail

  36. Capture Addresses Get Preferences E-mail vs. Fax Text vs. HTML Recognize Online Journalists Clear Reply-to Address Respond E-mail

  37. Online News

  38. News Services reuters News Clippings Bacons Factiva.com Web Portals Specialty Portals Alertnet.org Alternet.org Online News

  39. Online Searches

  40. Web Log Reports netTracker Search Engine Optimization Web Position Saved Searches bookmarks Link Popularity www.linkpopularity.com Online Searches

  41. Establish Goals and Limits Implement Measurements Choose the Right Tools Questions? Wrap Up

  42. Mark Logan mlogan@lookandfeel.com 816.472.7878 ext 222 Want To Know More?

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