Institute of Applied Technology

1. Institute of Applied Technology Project Wednesday, February 16, 2011

2. 1-  Logo and Mission                     ( 10 marks) • 2-  Customer Needs Analysis         ( 10 marks) • 3-  Flow Chart                                ( 10 marks)

3. Mid-Cycle quiz in WEEK 5 ( March 6th -10th ,2011). • project presentations in WEEK 6 ( March 13th-17th ,2011). • WEEK 7 will be for revision • WEEK 8&9 will be for the EXAMS.

5. A Need for Change • The hotel is making a small profit, but is rarely full and not making the most of its superb facilities, location, and staff. • The hotel logo is very outdated and old-fashioned. The hotel needs a new logo and mission statement to attract guests. • The hotel does not have a good method for advertising. It needs a new brochure and website to promote itself on the Internet. • The past guest list needs to be updated into a spreadsheet for easy mailing and sending promotional information to. • A new budget spreadsheet to work out staff salaries must be created and entered into the operating system.

6. Task 1B: Create a flow chart of your proposal plan. (3 points) • Steps: • 1. Collect your team’s notes and ideas for improvement and make a numbered list of what you need to do in which • order (organize and synthesize). • 2. Go to www.gliffy.com to create your flow chart. • 3. Save your team’s flow chart and print it to add to your file. Hand it in for points when your teacher asks for it. • 4. Use the flow chart in your planning during the project. Make sure you focus on all areas the customer wants as • you plan.

7. Mission Statement • Mission Statement The mission statement should be a clear and succinct representation of the enterprise's purpose for existence. It should incorporate socially meaningful and measurable criteria addressing concepts such as the moral/ethical position of the enterprise, public image, the target market, products/services, the geographic domain and expectations of growth and profitability.The intent of the Mission Statement should be the first consideration for any employee who is evaluating a strategic decision. The statement can range from a very simple to a very complex set of ideas.

8. "To fill the earth with the light and warmth of hospitality.“

9. Logo’s • http://www.filebuzz.com/findsoftware/Create_Flash_Logos/1.html

10. Evaluating the Current Seaside Hotel LogoDiscuss the pros and cons of this design • The customer’s opinion about their current logo:- “Its a bit boring and the colors are awful. It doesn’t give the impression of a relaxing, modern, seaside getaway.” • The customer’s desire: - something professional, not cartoony - something with a clean, bright feel to it - needs to give the feeling of “relaxation, fun, and holiday” in it The Seaside Hotel

11. Create the new Seaside Hotel logo Task 2A: Now it’s your turn! • With your group, make a rough draft of what you want your logo to look like. • Don’t forget to think about what the customer wants! • Remember, adjusting the color, font, and design can make a big difference. • When you’re ready to create your logo, go to the website: • Remember to write a mission statement or motto to go with your logo. Turn these in to your teacher for points.

12. Create a Mission StatementTask 2B: • Using the mission statements and mottos you studied, write a professional, 2-3 line statement to go with the company logo you created. • Remember to think about what the customer wants! Use their email and your Needs Analysis sheet. • Give this to your teacher when asked.