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BUSI 701 Artistic Entrepreneurship. 1 st Class. How We’ll Navigate this Class. In Class Vernon’s Razor Lectures Profiles Applied Improv Coordination of projects Guests. Out of Class Readings Profiles Industry analysis Venture feasibility or startup plan. Danger. Focus

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Busi 701 artistic entrepreneurship

BUSI 701Artistic Entrepreneurship

1st Class


How we ll navigate this class
How We’ll Navigate this Class

In Class

  • Vernon’s Razor

    • Lectures

    • Profiles

  • Applied Improv

  • Coordination of projects

  • Guests

  • Out of Class

  • Readings

  • Profiles

  • Industry analysis

  • Venture feasibility or startup plan


Danger
Danger

  • Focus

    • In the classroom

    • Working on your project

    • Course Website

  • Expectations

    • Relevant “data” hard to find

    • Analysis only goes so far




Venture
Venture

  • An undertaking involving chance, risk, or danger; especially a speculative business enterprise

  • Speculation: an investment that is very risky but could yield great profits;

  • A commercial undertaking that risks a loss but promises a profit


Entrepreneurship
Entrepreneurship

  • 18th century: bearing the risk of buying at certain prices and selling at uncertain prices

  • Today (my definition): taking good ideas, assessing the value they could create, and building an organization (people and systems) to distribute that value


Entrepreneurship1
Entrepreneurship

  • Taking good ideas, assessing the value they could create, and building an organization to distribute that value

  • Begs the questions: what value can you create? And is it enough to sustain a new venture?

Opportunity

Risk


Vernon s razor
Vernon’s Razor

Go or No-Go?


Go or No-Go?


Vernon s razor1
Vernon’s Razor

  • ValueProposition

  • Market Potential

  • Return

  • Team

  • Competitive Advantage

  • Business Model

  • Customer Pain

Defining

Opportunity

Minimizing

Risk


Vernon s razor2
Vernon’s Razor

What is my value proposition?

How big could this get?

What’s in it for me?

Why me?

Can I compete?

Can this thing make money?

How bad do they want it?

Defining

Opportunity

Minimizing

Risk


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