BUSI 701 Artistic Entrepreneurship . Class 8 Business Model. Videos: Danger 1 / 2 Google Makes Money Google Strategy. Midterm Check-In. Get specific More research Be prepared for group sessions. Risk Aversion. When was the last time you… …tried a new route home?
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Videos: Danger 1 / 2
Google Makes Money
When was the last time you…
…tried a new route home?
…went to a new restaurant?
…said hello to a stranger in an elevator?
How many of you order the same thing every time you go to your favorite restaurant?
Risk aversion explains…
…why all popular music sounds the same.
…why all morning show sets look the same. (the window, the hooting audience, the jolly weatherman…)
…why all talk shows look the same. (the desk, the format of standup and then interviews, the band)
If it works, copy it!
Trying something truly NEW is the riskiest of all.
The newer and riskier your business, the longer your business plan will need to be.
There is no insurance policy for a new venture. (Insurance is paying now to reduce risk.)
Video: Facebook generating revenue
Video: Kawasaki Model
Customers drive model video
By Vivek Wadhwa
Video: charge for service
By Katherine Heires