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Unlocking Enterprise Data: Looking Beyond the Numbers

Learn how to unlock the full potential of enterprise data by combining quantitative and qualitative data, and using geographic information to add structure to unstructured data. Discover the challenges of information discovery and the benefits of validated enterprise data. Experience the power of MetaCarta's Geographic Text Search to find relevant information in a geographically relevant framework.

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Unlocking Enterprise Data: Looking Beyond the Numbers

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  1. Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing www.metacarta.com

  2. Buying a car… • What if all you knew about a car was its tires?

  3. How about a few more details…

  4. Unlocking Enterprise Data • Quantitative data outlines the past • Qualitative data fills-in the picture Together they indicate the future

  5. Quantitative data • Banking Data • Location, Deposits, Historical Growth Rates and 3 year deposit statistics • Chain Store Data • Name, address, selling square feet, annual sales per square foot, parent company name, and number of parent stores • Consumer Data • Buying behaviors, product ownership, shopping activities • Crime Data • indexes for assault, burglary, larceny, motor vehicle theft, murder, personal crime, property crime, rape and robbery. • Household data • Traffic data

  6. Another data type: qualitative • Textual information (articles and reports) that provide context • The experience of competitors • Local events that may impact economic health • Consumer trends • Retail innovations

  7. The Problem? Accessing the right information in a relevant framework

  8. Challenges of Information Discovery • 35%-50% information is NOT found by typical search engines • 70% of us are visual learners but text based displays dominate • 30% of their time knowledge workers spend: • Searching for non-existent documents • Failing to find existing information • Recreating information that can’t be found

  9. Validated Enterprise Data • 85% of all data stored is unstructured • validated by ITC at 2003 workshop • 80% of business is conducted on unstructured data • 60% annual growth rate for unstructured data • confirmed by ITC at 2003 DIM workshop • 80% of unstructured data has some geographic reference • validated by actual Fortune 500 customer MetaCarta deployment Number ofDocuments 2005 2006 2007 2008

  10. Percentage of Georelevent documents, per document collection, in Internet test Summary # of Documents 1,914,443 % Georelevant 74.05 MetaCarta Internet Testing Results #docs   %geo 50672    95.69 12245    89.43 17709    90.01 105944    59.1 91766    65.18 97829    43.94 54693    59.17 26447    51.85 20964    69.19 29693    81.43 42480    64.32 34498    64.72 37020    50.47 30558    60.21 19611    58.35 61570    81.54 33129    86.18 47936    64.78 #docs   %geo 34476    62.10 73771    52.65 59755    64.03 47917    74.94 48532    73.08 40696    71.43 29011    68.09 65856    87.87 77641    83.53 85610    89.41 75934    87.28 65848    86.38 81774    76.99 10320    74.88 81938    93.74 77719    92.01 65276    88.15 67563    87.19 10042    74.66

  11. Geographic Text Search Keyword Search Failing… Generic Text Search Technology Is Overwhelmed • Thousands of “best hits” is still too many to read • Filtering on words alone is insufficient • Time consuming to review • Never get a negative answer Value to the User Keywords Alone number of documents 2000 2005 2010

  12. What to do? • Give structure to unstructured information using geography as the constant.

  13. MetaCarta Geographic Text Search All Documents Search Results = Subset of document collection Map as a filter (map agnostic) Keyword search +

  14. 38° 18' N 77° 28' W 5 miles north of Tyson Corner. 42° 22' N 71° 2' W (302) 555-7809, 39° 53' N 75° 14' W the intersection of Jordan Terrace and Atlantic Ave. 39° 53' N 75° 15' W 94 Manhattan Street in Media, PA. MetaCarta Geoparsing Bob London was spotted 5 miles north of Tyson Corner. (302) 555-7809, He stopped to make a phone call to ate at a Chicago-style pizza place, and parked at the intersection of Jordan Terrace and Atlantic Ave. 94 Manhattan Street in Media, PA. He proceeded on foot to

  15. Disambiguation The macho energy of Harrison Ford

  16. Disambiguation The macho energy of Harrison Ford ‘The’ Ridge in New Caledonia ‘Macho’ Town in Honduras ‘Energy’ Town in Williamson Cty, Illinois ‘Of’ Town in Turkey ‘Harrison Ford’ Crawford Cty, Missouri

  17. Aggregated Search • Aggregated Search

  18. Group B Appliance Aggregated Seearch • Aggregated Search Group A Appliance

  19. Aggregated Search • Aggregated Search Group B Appliance Group A Appliance Hosted Premium Content

  20. Unifying Data Using Location

  21. Summary • 85% of the information out there is unstructured • Information can be anywhere – Internet, shared drives, document repositories – at your desktop, across the country or around the world • Geography can “unify” information – add structure to unstructured data – 80% of unstructured content has geographic relevancy • Users have lots of sources for information but want a single view to find answers • Maps can be used as a visual filter in geographically relevant analysis

  22. Thank You!Contact: cbianchi@metacarta.com

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