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Strategic Choices: Directions & Methods of Development

Strategic Choices: Directions & Methods of Development. DONE BY: WONG MUN FYE 0307D42936. Question 8.1. Identify possible development strategies in terms of their combination of Direction & Method of development in one of the following: - Barclaycard - Coopers Creek

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Strategic Choices: Directions & Methods of Development

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  1. Strategic Choices: Directions & Methods of Development DONE BY: WONG MUN FYE 0307D42936

  2. Question 8.1 Identify possible development strategies in terms of their combination of Direction & Method of development in one of the following: - Barclaycard - Coopers Creek - Organization of choice

  3. AMEX Established in Malaysia for more than 50 years. American Express Company is a global travel, financial and network services provider. The Company has three operating segments: - Travel Related Services (TRS) - American Express Financial Advisors (AEFA) - American Express Bank (AEB)

  4. Charge Cards Similar properties with credit cards, with a twist. Full payment on billing date or imposed daily interest.

  5. Their Customers Working Individuals Corporations Merchants

  6. Points of Discussions Cost Based Product Differentiators Nichers

  7. Direction

  8. Strenghts: Competitive market share Quality Stable growth Product recognition Efficient logistics Innovative

  9. Weaknesses: Limited customer coverage Slow response to change Highly dependant on sales

  10. Method Internal Development: sustaining their market share while pursuing alternate methods of strategic development Strategic Aliences: Alliances with banks such as Hong Leong Bank

  11. Possible Directions & Methods of Development

  12. Direction:

  13. Methods: Strategic Aliences & Intergration

  14. ? Q U E S T I O N S ?

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