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Strategic Presentation Methods

Strategic Presentation Methods . Tenets of Interpretive Theory. New Understanding of People – Offers new insight into human condition (rhetorical critics, ethnographers, humanistic research). Self-Referential Imperative: Must include yourself as a constitutes of your own construction.

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Strategic Presentation Methods

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  1. Strategic Presentation Methods

  2. Tenets of Interpretive Theory • New Understanding of People – Offers new insight into human condition (rhetorical critics, ethnographers, humanistic research). • Self-Referential Imperative: Must include yourself as a constitutes of your own construction. • Clarification of values – Brings people’s values into the open. Theorists must acknowledge, identify or unmask the ideology behind the message of study. • Ethical Imperative: Grant others a say in what you say about them.

  3. Tenets of Interpretive Theory • Aesthetic Appeal – Allows for creativity when writing theory. • Ex – Using metaphors for clarity. • Community of Agreement – support by scholarly field. • Reform of Society – Generates change. • Critical Theorists: Scholars who use theory to reveal unjust practices or imbalance of power.

  4. Traditions in the Communication Field • Rhetoric: • Communication as Artful Public Address • The art of using all available means of persuasion, focusing upon lines of argument, organization of ideas, language use, and delivery in public speaking. • The discovery of all available means of persuasion. • Aristotle (Rhetoric)

  5. Rhetoric Today • Persuasion: • A social process whereby a concept is assumed by an individual or group. • Invokes an emotional response. • Consider ads that made you laugh, or made you cry? • Doritos • ASPCA

  6. Traditions in the Communication Field • Critical Tradition • Communication as a reflective challenge of unjust discourse • Examines how power, privilege and oppression are the products of certain forms of communication. • While there are several varieties of critical social science, they are all normative and share three essential features…

  7. Traditions in the Communication Field • Critical Tradition • They seek to understand 1)the taken-for-granted systems, 2)power structures and 3)beliefs- or ideologies– that dominate society. • They are interested in uncovering oppressive social conditions and power arrangements in order to promote emancipation. • See the “culture industries” (entertainment businesses) as a site of reproducing dominant ideology and distracting people from recognizing unjust distribution of power. • Hegemony (reinforces the status quo and current power structure through subtle manipulation).

  8. Developing a Critical Eye • http://4.bp.blogspot.com/-yZbd1CD_IAo/Tuvl19LDy-I/AAAAAAAAEEU/4k6zRLhs7Dg/s1600/christmas+morning+shell+be+happer+with+a+hoover+vacuum.JPG

  9. Developing a Critical Eye • http://www.youtube.com/watch?v=dMF5Nv3WwXg

  10. Developing a Critical Eye • http://youtu.be/djV11Xbc914 • http://youtu.be/X9YMU0WeBwU

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