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Samsung Elec.

Mobile Contents & Handsets. 2003. 11. 14. Samsung Elec. Contents. I . Overview. II . Trends. III . Mobile Contents Prospect. IV . Conclusion. I . Overview. 1. Global Handset Mkt. 2. Mobile Contents Mkt. 3. Overseas Contents Mkt. 3/19. 1`. Global Handset Market.

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Samsung Elec.

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  1. Mobile Contents & Handsets 2003. 11. 14 Samsung Elec.

  2. Contents I. Overview II. Trends III. Mobile Contents Prospect IV. Conclusion

  3. I. Overview 1.Global Handset Mkt. 2.Mobile Contents Mkt. 3. Overseas Contents Mkt. 3/19

  4. 1`. Global Handset Market • ContinuedGrowth of the Mobile Handset Market - Despite the Economic Recession in 2003, The Mobile Handset Market ExpectsSubstantial Growth. - Samsung has been Expanding its Share in the Global Handset Market. ( MillionUnits) 435 458(E) 408 Global Handset Market 383 2000 2001 2002 2003 2002 2000 2001 1 Nokia 35.9% 1 Nokia 30.6% 1 Nokia 35.1% Samsung’s Market Share 2 Motorola 14.6% 2 Motorola 14.8% 2 Motorola 14.4% 3 Ericsson 10.0% 3 Siemens 7.4% 3 SAMSUNG 10.6% 4 Siemens 6.5% 4 SAMSUNG 7.1% 4 Siemens 7.8% 5 SonyEricss 4.8% 5 Panasonic 5.2% 5 Ericsson 6.7% 6 LG 3.8% 6 SAMSUNG 5.0% 6 Panasonic 3.9% < Source: Dataquest >

  5. 2`. Mobile Contents Market • ’01~’03 Total Digital Contents’ CAGR was 24% • ’02~’05 Mobile Contents’ CAGR Expects to be 90.6% (100MDollar) Mobile Contents Market 317 154 75 42 24 2001 2002 2003 2004 2005 2003 2002 Global Contents Market 2001 1 Animation 360 1 Animation 320 1 Animation 290 2 Video Game 221 2 Video Game 180 2 Video Game 157 3 Education 149 3 Education 97 3 Education 63 4 Mobile 75 4 Mobile 42 4 PC Game 34 5 Online Game 49 5 PC Game 37 5 Mobile 24 Total 948 Total 751 Total 613 < Source: Ministry of Information and Communication, ROK, 2003 >

  6. 3.`Overseas Contents Market (Japan) • Adaptation of New Features in 505 NTT DoCoMo’s 505 Series have Triggered Significant Changes in the Contents Market. Mega Camera High Performance Bigger Memory . OCR . Barcode . Photo Print . Java . 3D Engine . Macromedia Flash . 200K Scratchpad For Java Application (100K → 200K) Features Console Game Porting Contents Flash Scrnsaver E-Commerce 3D GAME Name-card Recognition Barcode Recognition

  7. II. Trends 1. Mobile Trends 2. Application Trends 7/19

  8. 1. MobileTrends □ Enhanced Processing Power, Bigger Memory and Display size will enable various multimedia services. □ “Embedded Digital Camera” in Mobile Handset is a Big Trend. '03 '04 Category CDMA 1X, EV-DO Infra Network W-CDMA, EV-DO Connectivity W-LAN/HPi(2.3G) IrDA / Bluetooth Appli. Multimedia VOD/MMS(Picture) DMB/MMS(Video) Game 2D/Stand Alone 3D/Networking Form Factor SK-VM/Java/BREW WIFI Platform Mega Pixel CIF/VGA Camera Display 65K/260K LCD 260K, 320*240 Pixel 64 Poly/3D Sound/MP3 40 / 64 Poly Sound Multimedia Chip S/W Based/MMChip Sense Chip

  9. 2. ApplicationTrends(1/2) □With the Increase of the Data Transfer CapacityNew Multimedia Service Markets will Emerge. CDMA2000 1x EV-DO Text Based 2G Service Multimedia Based 3G Service Data Speed VoIP Multimedia Video Conferencing 2Mbps MMS(Video Mail) DMB / Audio D/L(MP3..) MMS(voice,Text) VOD/ streaming Broadcasting Multi-media Game 384Kbps CDMA2000 1X 144Kbps Browser Service M-Commerce Platform Service (Java, SK-VM) Cell Broadcastin Service Location Service IS-95A/B 64Kbps NEWS/Information Download SVC (Ring-tone/Photo) 28.8Kbps SMS, Browsing 14.4Kbps 2000 ~ 2002 2003 2004

  10. 2. ApplicationTrends(2/2) □ The Prospect of New Technologies and Features 60% + % Companies that really need to care 50% 50% 4G Networks Networked Dust Smart Clothes 40% 40% Digital Authorization Natural Language I/F Wearables E-Payment Text Analysis Fuel cells Flex. & LEP Displays Speech Recognition 30% 30% Smart Cards Post-lithographic Computing Biometrics Bluetooth Synthetic Characters/ Avatars Webtops Voice Portals Image/Video Analysis Affective Computing 2002 2003 2004 <20% <20% 2006 Take-Off Point (Inflection) 2008 2012 <source: Dataquset, June,02>

  11. III. Samsung’s Strategy and Features Deployment 1. The Strategy of Samsung 2.Main Features Deployment 11/19

  12. 1.`The Strategy of Samsung Total End User Entertainment Information Multimedia Multimedia Contents Entertainment Contents High Value-added Contents Network Upgrades Guidelines for Handsets Continuous Marketing Carrier Contents Provider Symbiosis Enhanced Processor: ARM9, App. Processor, 3D Engine Compatibility : IrDA, BlueTooth, WLAN, USB Various Platforms : JAVA, BREW, WIPI High Memory Capacity : External Memory Large Display : Above QVGA Samsung

  13. 2. Main Features Deployment (1/4) ‘02 ‘03 ‘04 • Camera Key word CIF/VGA VGA/1Mega 1Mega↑ Handset ? Samsung SCH-V420 Samsung SCH-X590 - E-Commerce - Photo Editor - MMS - Barcode Recognition - Online Photo Printing - Barcode Name Card - E-Coupon - Macro - Optical Zoom - OCR - POS SVC - Photo Synthesis Service

  14. 2. Main Features Deployment (2/4) • Memory & CPU ‘02 ‘03 ‘04 Key word Internal Memory ARM7 ARM7, App Proc. 3D Accelerator External Memory ARM9/11 Handset ? Samsung SCH-E350 Samsung SCH-X570 Service - Embedded Games - D/L Games • - D/L Games • - JAVA Applications • Traffic/ • Weather Forecast/ • Subway Info - 3D Game - LBS - Playstation Level Games - OTA SVC

  15. 2. Main Features Deployment (3/4) • Display ‘02 ‘03 ‘04 Key word 128x160 65K Color 176x220, 3D 262K Color 320x240, 3D 262K Color↑ Handset ? Samsung SCH-E170 Samsung SCH-X780 - Game - E-Book - LBS - VOD - E-Book - LBS - VOD - Home Security - RPG Game - Chatting - Flash Contents Service

  16. 2. Main Features Deployment (4/4) • Sound ‘02 ‘03 ‘04 Key word 16 / 40 Poly 3D Sound, 64 Poly 3D, 64 Poly, Original Sound Handset ? Samsung SCH-E250 Samsung SCH-V300 Service - 16/40/60 Poly - Voice Recognition - Original Sound Ringtone - 3D Ringtone - MOD - Original Sound Ringtone - 3D SPK - MOD

  17. IV. Conclusion 17/19

  18. IV. Conclusion Leading the Ubiquitous Mutimedia Environment HandsetManufacturer  Multimedia  All-in-One Symbiosis Carrier Contents Provider • Construction of High-Speed Platform • Issuing Guideline for CPs & Handset Makers Differentiated Service High Quality Sevice

  19. Thank You. 19/19

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