2014 – 2015 Membership Are you one in a Million? C elebrating Faith.Family.Freedom

1. 2014 – 2015 MembershipAre you one in a Million?CelebratingFaith.Family.Freedom

2. 2014-2015 National Membership Committee • Anita Biggs, Chairman • Cindy Kokernak, Vice Chairman • Joan Chwala, Member • Penny Maklary, Member • Donna Ray, Central Division Chair • Barbara Corker, Eastern Division Chair • Linda Feezer, Northwestern Division Chair • Bonita Robey, Southern Division Chair • Jan Sperry, Western Division Chair

3. Membership Goal By honoring our veterans and military through meaningful service, the American Legion Auxiliary will grow to a million members by our centennial anniversary.

4. CENTENNIAL Numeric Goal National 2015 Numeric Goal: 768,323 National 2020 Numeric Goal: 1,000,358

5. HOW ARE WE DOING?Comparison Report

6. Current TREND

7. National Renewal Rates 2012, 2013 & 2014 (at 4-23-2014)

8. 2011 New Member Retention for 2012, 2013 & 2014National Percentage

9. WHAT CAN WE DO? • Engage to Retain Members • Rejoin Former Members • Attract New Members

10. HOW CAN WE DO THIS?

11. Engage to Retain Members • Communicate! • Be respectful, kind and considerate! • Ask for and be open to new and different ideas • Offer meaningful volunteer opportunities for members to support and deliver the Auxiliary’s mission -- at times convenient to them • Recognize all members for any and all contributions • Promptly address and resolve conflicts in a positive manner

12. Rejoin Former Members • Use ALAMIS to obtain information on members who have not paid dues since 2012. • Reach out to these former members • Set up a committee to contact former members • Establish a phone bank of members to call former members • Develop script to identify reasons for not renewing and what would cause them to consider rejoining • Share former member’s feedback with the unit; determine what the unit might need to do differently to retain all members.

13. Attract New Members • Increase the Auxiliary’s visibility in the community. • Be welcoming, kind and respectful to persons of all ages and backgrounds. • Share benefits and value of belonging…. • Dual is Cool Campaign • Waive first year membership dues for eligible female veterans

14. IT CAN BE DONE!

15. REMEMBER…..We need to: Engage to Retain Current Members Attract New Members Rejoin former members to reach our centennial goal

16. Individual AWARDS Rejoin One • Rejoin 1 FORMER Auxiliary member (Must not have paid dues after 2012) • Submit Rejoin 1 form to National Headquarters by 5/1/15 to receive button. • Note: One entry per recruiter

17. Individual AWARDS Recruit One • Recruit 1 NEW Auxiliary member • Submit Recruit 1 form to National Headquarters by 5/1/15 to receive button. • Note: One entry per recruiter.

18. IndividualAWARDS One in a Million Recruiter • Recruit 10 or more NEW Senior and/or NEW Junior members • Submit form to National Headquarters by 5/1/15 to receive “One in a Million” keychain. • Each recruiter eligible for cash drawing of $100.

19. IndividualAWARDS Silver Brigade • Recruit 25 or more NEW senior members to receive special gift from National President. • Entry forms must be received in National Headquarters by 5/1/15 to qualify. Note: One gift per recruiter

20. UnitAWARD Unit Achievement Award • Units that reach 100% of annual target set by their department by 5/1/15 will be eligible for $100 cash drawing. • Checks made payable to Unit for mission outreach and/or membership efforts. Note: Eligible units tracked and submitted to NHQ by their Dept (see verification form). Verification forms due in NHQ by 5/1/15

21. Department Goals, Milestones & Targets • 2015 goal • designed to help each department work towards centennial Million Member Goal. • broken down into monthly milestones • Renew/Rejoin Target • based on total 2013 membership at 12/31/13, less 2013 paid members deceased during 2013 membership year. • can be combination of renewing 2014 members AND rejoining former and/or expired members.

22. Department Awards • 60% Renew/Rejoin Achievement • Reach 60% of Renew/Rejoin target by Veterans Day (November 11, 2014) to receive $100. • 85% Renew/Rejoin Achievement Put your heart into it! • Reach 85% of Renew/Rejoin target by Valentine’s Day (February 14, 2015) to receive $500 • 95% Renew/Rejoin Achievement We’re in it to win it! • Reach 95% of Renew/Rejoin target by 30 days prior to National Convention to receive $500 and recognition at National Convention.

23. Department Awards • Good Will Rejoin Award • Rejoin 50% or more of former members on NHQ provided list – those who’ve not paid since 2012 -- by 5/1/15 to receive $500 • Department Monthly Milestone Achievement Award • Achieve 100% of monthly milestone in month of Dept Convention to receive $250

24. Department Awards • National Achievement Award • Achieve 100% of Numeric Goal by 30 days prior to National Convention to receive $250, recognition at National Convention and badge ribbons for delegates. • Keep On Pushing Award • Achieve 100% of Numeric Goal by 12/31/15 to receive $125

25. Resources • 2014-15 Membership Plan of Action • How To Sheets: • Engage to Retain Members • Rejoin Former Members • Attract New Members • Starting an E-Unit • American Legion Auxiliary Unit Handbook, available at www.ALAforVeterans.org or from The American Legion Emblem Sales • Materials provided at this Conference • Membership page at www.ALAforVeterans.org • Your 2014-2015 National Membership Committee

26. Membership BasicsAuxiliary membership year is from January 1 to December 31.

27. 2015 Renewal Notices • First 2015 notice mailed by 9/15/14 • Second 2015 notice mailed 1/2015