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Development Plan. Trafford Rowing Club 2006 - 2011. Introduction and background: outline. TRC’s purpose is to provide opportunities to row in the region Established in 1957 Located at Walton Park Leisure Centre Membership of about 80 and growing ARA affiliated

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Development Plan

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Development plan

Development Plan

Trafford Rowing Club

2006 - 2011

Introduction and background outline

Introduction and background:outline

  • TRC’s purpose is to provide opportunities to row in the region

  • Established in 1957

  • Located at Walton Park Leisure Centre

  • Membership of about 80 and growing

  • ARA affiliated

  • Written constitution and rules as a voluntary organisation

  • Safety management system, including Child Protection Policy

  • Qualified coaches

  • Fully insured

Introduction and background specific features

Introduction and background:specific features

  • Uniquely offers non-University rowing in catchment area (Trafford mainly)

  • Safe water: free from current and strong wind exposure; always close to a bank and in shallow water

  • Diverse membership: 2:1 male/female ratio; ages from 12 to OAPs

  • Compete in local and national events

Introduction and background swot analysis


unique to catchment area

still canal water: free from current and strong winds

safe water: always close to a bank and shallow water

active and involved membership

diverse membership: from aged 12 to 70+; opportunities for all levels and both genders

safety culture

ARA affiliated

growing qualified coaches

compete in local and national events

friendly environment

Introduction and Background:Swot analysis

  • Weaknesses

  • high fixed cost base of rent charges

  • little scope for raising fees which are already at a ceiling against nearest competitor clubs (who have nominal rent charges etc)

  • membership fluctuation

  • top oarsmen poached by larger clubs

  • finances unable to support club growth

  • entirely dependant on volunteers

  • small club facilities

Development plan

Introduction and background:Swot analysis

  • Opportunities

  • strong recruitment from novices and juniors

  • developing qualified coaching strength

  • find a new site giving more space and lower rent

  • raise money for additional equipment

  • look at free equipment from recently combined University clubs

  • develop new membership packages to customise attractive options

  • improving competitive results attracting new members.

  • Threats

  • roof replacement costs to force relocation or new building

  • new ownership of Walton Sports Centre, possibly looking for higher rental

  • conflict over allocation of limited resources

  • loss of competitiveness if fees rise significantly

Development projection membership trends

Development Projection:membership trends

Development projection membership trends1

Development Projection:membership trends

Development projection membership assumptions

Development Projection: membership assumptions

  • New/enlarged boathouse in 2009

  • No loss of membership during transition

  • Senior crews performance will continue to attract new members

  • National initiatives to encourage more healthy life styles will boost Recreational numbers

  • Greater opportunities for Juniors to participate will secure additional people

  • Veteran growth trend will continue

  • Females will continue to be attracted to the sport in growing numbers

Development projection membership

Development Projection: membership



Senior11 91717


Junior11 316 4

Veteran14 014 8

Recreational 5 41515



Development projection financials


Income matches running costs

New equipment is dependent on external sources (grants etc.)

Head Race adds c10% to income


Membership income to rise to £12,000pa.

Extra income to cover probable exposure to increases in rent, insurance and running costs

Funds to be raised by grants, company sponsored events, raffles, advertising and so forth for new equipment.

Lock in such funding where possible as regular income.

Development Projection:financials

Development projection facilities


Walton Park Leisure Centre

Property owned by Trafford Council

Building shared with other sport/leisure activities

Shared changing rooms

Low ‘peppercorn’ rent

Space fully optimised

Adequate parking spaces

Good access to canal


Purpose built building, same canal

Built-in land training facilities/gym

Secure basis of tenure

Modern changing facilities

Easy access and parking

Beside canal

Development Projection:facilities

Development projection equipment



5 IVs

2 pairs/doubles

4 singles

6 playboats/virus

Oars and sculling blades


2 ergos

2 bikes



10 IVs

6 pairs/doubles

10 singles

10 playboats/virus

New set every 2 years


8 ergos

2 bikes

Appropriate safety equipment

Development Projection:equipment

Development projection alignment

Development Projection:alignment

TRC will develop in line with ARA’s national and regional strategy, specifically

  • Recognising and rewarding volunteers

  • Supporting coaching under the ARA standard

  • Expanding Junior rowing

  • Expanding Recreational rowing

  • Use Sequential Training Model for athlete development

    TRC will also maintain suitable links with Trafford Metropolitan Council, the CSP and the North West Rowing Council

Development projection rowing activities

Development Projection:rowing activities

Development projection main development routes

Development Projection:main development routes























Development plan

Development projection:training and coaching outline

Development plan actions

Development plan:actions

Development plan actions1

Development plan:actions

Development plan actions2

Development plan:actions

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