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“Everybody knows somebody that loves a honda”

“Everybody knows somebody that loves a honda”. By Sheryl Robinol, Angelica Salvo, and Caleb Oldenkamp. Honda’s Social Experiment. Honda owners can become fans Upload pictures Connect with other Honda owners/fans As of October 22, 2009 page had over 2 million fans Growing into TV spots

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“Everybody knows somebody that loves a honda”

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  1. “Everybody knows somebody that loves a honda” • By Sheryl Robinol, Angelica Salvo, and Caleb Oldenkamp

  2. Honda’s Social Experiment • Honda owners can become fans • Upload pictures • Connect with other Honda owners/fans • As of October 22, 2009 page had over 2 million fans • Growing into TV spots • “Taking over” high traffic websites: ESPN.com

  3. Advertising appeal • Appealing to Social-Based Feelings • Affiliation, Belonging, Acceptance, Nostalgia • Connects with other Honda owners • Emotions • Honda owners connect over Facebook • sense of belonging to a community • develop brand loyalty

  4. Discussion • Do you think this campaign will be successful in selling cars? • Do you “know somebody who loves a Honda”? • Would you join this Facebook community?

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