1 / 6

Business Crisis and Continuity Management (BCCM) Class Session 20

Business Crisis and Continuity Management (BCCM) Class Session 20. 20 - 1. Building Blocks of a Communication Strategy. Audience Goal Message Source. 20 - 2. Crisis in Organizations: Managing and Communicating in the Heat of Chaos. News Coverage Formula.

elden
Download Presentation

Business Crisis and Continuity Management (BCCM) Class Session 20

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Business Crisis and Continuity Management (BCCM)Class Session 20 20 - 1

  2. Building Blocks of a Communication Strategy • Audience • Goal • Message • Source 20 - 2 Crisis in Organizations: Managing and Communicating in the Heat of Chaos

  3. News Coverage Formula Event (i.e., corporate greed, selfishness, and/or irresponsibility) + Victim’s First-Person Accounts + Third-Party Critics = Conclusions 20 - 3 Opening a Credible Dialogue with Your Community

  4. Seven management behaviors that solid crisis management strategies and plans must guard against • Denial • Victim confusion • Testosterosis • Arrogance • Search for the guilty • Fear of the Media • Management by whining around 20 - 4 BurgerMax Case Study

  5. Definition – Community Value A community value is a personal protective belief. It is about something that cannot be changes without the participation and permission of the community or the individuals directly involved. 20 - 5 BurgerMax Case Study

  6. Community Priorities • Health and safety • Natural environment • Social environment • Cultural environment • Technical considerations • Financial considerations • Economic considerations 20 - 6 BurgerMax Case Study

More Related