Business crisis and continuity management bccm class session 20
Sponsored Links
This presentation is the property of its rightful owner.
1 / 6

Business Crisis and Continuity Management (BCCM) Class Session 20 PowerPoint PPT Presentation


  • 79 Views
  • Uploaded on
  • Presentation posted in: General

Business Crisis and Continuity Management (BCCM) Class Session 20. 20 - 1. Building Blocks of a Communication Strategy. Audience Goal Message Source. 20 - 2. Crisis in Organizations: Managing and Communicating in the Heat of Chaos. News Coverage Formula.

Download Presentation

Business Crisis and Continuity Management (BCCM) Class Session 20

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Business Crisis and Continuity Management (BCCM)Class Session 20

20 - 1


Building Blocks of a Communication Strategy

  • Audience

  • Goal

  • Message

  • Source

20 - 2

Crisis in Organizations: Managing and Communicating in the Heat of Chaos


News Coverage Formula

Event (i.e., corporate greed, selfishness, and/or irresponsibility) + Victim’s First-Person Accounts + Third-Party Critics = Conclusions

20 - 3

Opening a Credible Dialogue with Your Community


Seven management behaviors that solid crisis management strategies and plans must guard against

  • Denial

  • Victim confusion

  • Testosterosis

  • Arrogance

  • Search for the guilty

  • Fear of the Media

  • Management by whining around

20 - 4

BurgerMax Case Study


Definition – Community Value

A community value is a personal protective belief. It is about something that cannot be changes without the participation and permission of the community or the individuals directly involved.

20 - 5

BurgerMax Case Study


Community Priorities

  • Health and safety

  • Natural environment

  • Social environment

  • Cultural environment

  • Technical considerations

  • Financial considerations

  • Economic considerations

20 - 6

BurgerMax Case Study


  • Login