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Business Crisis and Continuity Management (BCCM) Class Session 20

Business Crisis and Continuity Management (BCCM) Class Session 20. 20 - 1. Building Blocks of a Communication Strategy. Audience Goal Message Source. 20 - 2. Crisis in Organizations: Managing and Communicating in the Heat of Chaos. News Coverage Formula.

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Burgermax case study - PowerPoint PPT Presentation

Business Crisis and Continuity Management (BCCM) Class Session 20