Qrator visitor engagement through social interactives
Sponsored Links
This presentation is the property of its rightful owner.
1 / 16

QRator: Visitor engagement through social interactives PowerPoint PPT Presentation

  • Uploaded on
  • Presentation posted in: General

QRator: Visitor engagement through social interactives. Jack Ashby Manager, Grant Museum of Zoology, University College London. The “old” Grant Museum. The Grant Museum today. The Grant Museum today. We must support UCL. Provide museum expertise Enable public access

Download Presentation

QRator: Visitor engagement through social interactives

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript

QRator: Visitor engagement through social interactives

Jack Ashby


Grant Museum of Zoology, University College London

The “old” Grant Museum

The Grant Museum today

The Grant Museum today

We must support UCL

  • Provide museum


  • Enable public


  • Provide venues

  • Offer lower barriers

    to access

  • Raise profile

Delivering public engagement and impact

  • Acting as a broker between external communities and the university.

  • Providing established

    auidences for events

  • Co-curation – swapping

    skills and knowledge

  • Research venue

Qrator is

  • Questions on iPads

  • For us – public engagement

  • For partners – research

  • For visitors – fun and thoughts

QRator does

Asks questions linked to

object-based displays on:

  • How museums operate

  • Science in society

    In order to

  • Gather opinion

  • Raise new ideas

  • Invite thought

QRator risks

  • Post-moderation

  • Raising tricky questions

  • Getting answers we don’t

    want to hear

  • Being misused

  • Detracting from objects


  • Researchers in UCL

    Digital Humanities

  • Developers in UCL Centre for

    Advanced Spatial Analysis

  • Evolution of the smart label

  • The act of participation isn’t

    enough – you have to be able

    to add something

Big challenge – different agendas

When different partners have different needs we had to ensure it was the visitor experience that stayed forefront:

The visitors don’t know that they are in an experiment.

QRator’s journey

  • Test at the Petrie

  • Launch at GMZ 

  • Rolling programme

  • Collating answers 

  • Responding to answers

  • What next?

Major successes

  • Visitors like it

  • 4-5 years ahead of “adoption


  • Social interpretation at IWM

Some Visitor Studies issues

  • People don’t know they’ve been empowered

    • Do they know who is asking?

    • Don’t connect FoH and “museum proper”?

    • Lack of experience in

      social interactives?

  • People don’t converse

Lesson learnt

  • Adapt!

    • Don’t be cross if your visitors

      want something you didn’t intend:

      it can still be of use

  • With partners, remember that

    the visitors shouldn’t suffer

    due to partner’s hopes

Final thoughts

Is it visitor participation/collaboration?

Jack Ashby



  • Login