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Engineering Visitor Digital Experience using Play, Learning and Social Engagement

Join Dave Crusoe, Senior Director for Digital Youth Engagement of Boys & Girls Clubs of America (BGCA), to learn about how his organization is engineering a visitor digital experience to draw more members, more often, to its 4,200 Clubhouses. BCGA’s philosophy for visitor digital experience is drawn from museum exhibition engagement design and retail design and involves elements of play, learning and social engagement. Digital experiences are increasingly woven throughout a member’s visit, though most interactions a youth will have are not specifically digital. In the first part of the session, Dave will present a theoretical visitor experience design. In the second, he will discuss the specific implementation of his idea and share lessons for corporate and game/design agencies.

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Engineering Visitor Digital Experience using Play, Learning and Social Engagement

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  1. Using ‘play’ + ‘learn’ + ‘socialize’ to construct digital visitor experience @davecrusoe

  2. A (Serious) Play in Two Parts Part 1: [digital] Visitor Experience Part 2: Play-Learn-Socialize as V.E.

  3. What is it? Define. 2 mins.

  4. Visitor Experience The ongoing result of the interplay between a visitor’s purpose or reason for visiting, including expectations and the experiential aspects of a visit. This includes personal and social engagement that occurs before, during and after an individual transacts as a participant of a place or space.

  5. Why did you come to SP?

  6. How are you interacting, now that you’re here?

  7. How will you engage with conf. Content or peers after you leave?

  8. Model for [Digital] Visitor Experience Crusoe, D. (2017). A Conceptual Model for [Digital] Visitor Experience. Unpublished Manuscript.

  9. Why it’s important

  10. Why it’s important

  11. A (serious) Play in Two Parts Part 1: [digital] Visitor Experience Part 2: Play-Learn-Socialize as V.E.

  12. 1860 : 1,100 : 4,200 STARTED ORGS NOW CLUBS NOW

  13. KID EXPERIENCE CLUB INGREDIENTS PLAY LEARN FUN RECOGNITION CARING ADULTS HIGH-YIELD ACTIVITIES OPPORTUNITIES SOCIALIZE

  14. The $2,000 Question

  15. TX @InstituteOfPlay + @WorkinmanGaming

  16. KID EXPERIENCE CLUB INGREDIENTS PLAY LEARN FUN RECOGNITION CARING ADULTS HIGH-YIELD ACTIVITIES OPPORTUNITIES SOCIALIZE

  17. A (serious) Play in Two Three Parts Part 3: Why bother?

  18. Model for [Digital] Visitor Experience Crusoe, D. (2017). A Conceptual Model for [Digital] Visitor Experience. Unpublished Manuscript.

  19. @davecrusoe dcrusoe@bgca.org

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