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Next Generation Broadcast Distribution. Edge Server. Head Ends. Edge Servers. Playout Control. DBB. Distribution Servers. Route Choice. Linear Feed. Cloud Delivery. Repeat programming Ads Interstitials Local programming E.g. by time zone. Region wide programming
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Head Ends Edge Servers PlayoutControl DBB DistributionServers
Route Choice Linear Feed Cloud Delivery Repeat programming Ads Interstitials Local programming E.g. by time zone • Region wide programming • E.g. All of Latin America • Live events • Repeat programming • Record in Edge Server
EMEA • Best candidate for upgrade to new architecture • Cost saving on bandwidth • Transition from 3rd party managed to Sony managed operation • New HD channels being deployed • Distinct programming from SD feeds
Latin America & Mexico • Sony is minority stakeholder • Majority stakeholder (HBO) has negotiated new satellite rates • Cost per feed same for HD and SD • Secondary candidate for upgrade to new architecture • No cost saving on bandwidth
Asia • Tertiary candidate for upgrade to new architecture • Sony does not operate the feed for its channels in Japan, Korea • Major market is India with no demand for HD yet
Potential Partners • Edge Server • Cisco – discussion in progress • Motorola – may already have a product • Sony • Broadcasters • Turner • HBO (particularly Latin America)