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1. http://video.search.yahoo.com/search/video?p=runnymede+country+inn&n=21&ei=utf-8&tnr=20&js=1 http://video.search.yahoo.com/search/video?p=runnymede+country+inn&n=21&ei=utf-8&tnr=20&js=1
2. Water Garden, patio, pool, Gazebo
3. Purchase of Existing Bed and Breakfast Fredericksburg, TX Jeanine and Ted Hill prospective buyers of Runnymede Country Inn Bed and Breakfast Seek investment funds for the acquisition of Runnymede Country Inn Bed and Breakfast, a 4-room, 4 cottage bed and breakfast located in Fredericksburg, Texas
4. Runnymede Country Inn Bed and Breakfast Nearby Attractions Fredericksburg is a popular weekend destination for residents of nearby Austin and San Antonio located within an hour drive. Fredericksburg’s popular tourist attractions Specialty and antique shopping Pioneer and Admiral Nimitz Museums Horse racing and gambling Wildseedgarden and Butterfly Haus Lady Bird Johnson Golf Course Enchanted Rock State Park Grape Creek, Becker, and Mountain Bell Vineyards.
5. Austin – 70 miles Dallas- 275 miles Houston- 240 miles Lubbock- 340 miles San Antonio- 60 miles Oklahoma City, OK 445 miles New Orleans, LA 585- Miles Santa Fe, NM 650 Miles
6. Runnymede Country Inn Bed and Breakfast Accommodations Runnymede Country Inn Bed and Breakfast has been in business for 9 years and is located on ten acres. Enjoy watching birds, butterflies and deer Relax on the patio or gazebo, take a swim in the pool or watch the fish swim in the water garden Watch the stars next to the fire pit and roast some smores Watching a movie in the outdoor theatre eating popcorn Weekend barbeque Friday and Saturday evenings serving burgers, brats, ribs, or chicken Buffet style breakfast is served every morning in the lounge area and in the dining room located in the main inn Weekend themed events, “Vegas Poker Night”, back to the 50’s, horse shoe tournament, volleyball, etc.
7. Main Inn Features The main Inn features four unique rooms with their own private bathroom that includes whirlpool tub and shower. Chelsea room- features a king size bed, daily rate $105-125 Covent garden rooms features king size bed, daily rate $110-130 Kensington Suite- features a king size bed, electric fireplace and additional sitting area, daily rate $120-140 Churchill Suite- features a king and queen size bed, electric fireplace and additional sitting area, daily rate $120-140
8. Cottages There are four additional guest cottages on the property. Thatcher Cottage features a large living room/bedroom, fireplace and satellite TV, king sized canopy bed, twin bed, coffee bar that includes a coffee maker, microwave, and refrigerator, and a bathroom with a large whirlpool tub and shower, daily rate $135-$155 Kew Garden Cottage features a view of the water garden with Koi and waterfalls, deck, king size bed, mini-fridge bar, coffee maker and microwave, bathroom with a whirlpool tub and two sinks with makeup seating, hide-a-bed queen size couch, and electric fireplace $135 - $155
9. Cottages Chatsworth Garden Cottage features a canopied king size bed, day bed, coffee that includes mini-fridge, coffee maker, microwave, table and chairs, deck, fireplace, and a bathroom with whirlpool tub, the bathroom also has a walk-in shower with fold down seat, adjustable showerhead and grip bars. This cottage is designed to accommodate those with special needs which can accommodate a wheel chair or walker, daily rate $135 - $155 Buckingham Cottage Features two bedrooms, two-bath cottage, a porch with rockers, two love seats, electric fireplace, mini-fridge, microwave and coffee maker. Downstairs bedroom includes bath with a shower. Upstairs bedroom includes the king size bed and whirlpool tub, daily rates $145/$165 for two - $195/$215 for four
10. MISSION STATEMENT Runnymede Country Inn Bed and Breakfast is committed to providing guests with quiet, comfortable, and a relaxing atmosphere with exceptional service and a great quality breakfast
11. STATEMENT OF GOALS In a highly competitive environment where people are looking for the best value for their money, we indent to capture this market. To continue with the success of the inn this business plan will give an in-depth perspective on how to succeed in this environment. We will obtain realistic goals and objectives.
12. SALES AND MARKETING PLAN We will have a very aggressive marketing plan. Targeting Austin and San Antonio where the majority of the current customers are demographically located. Austin the State Capital of Texas is located within 70 miles. Austin has a current population of 812,025 and estimated growth of 2.75-3% annually. Austin is the 4th largest city in Texas and 14th largest in the United States. San Antonio is the 7th largest city in the United States and 2nd largest in Texas with an estimated population of 1.33 million located within 60 miles.
13. Core Competencies Runnymede Country Inn Bed and Breakfast will use its core competencies to achieve a competitive advantage in which competitors cannot provide the same value to consumers. Runnymede Country Inn Bed and Breakfast will offer the highest quality service, with the highest quality products Create and build a strong sense of community and loyalty among consumers who stay at our inn and use our products or services Develop a reputation that is trustworthy Maintain a professional and knowledgeable staff
14. Strengths Existing Business with existing clients Low start-up costs property sold turn-key small amount of improvements Space to build additional cottages, gardens, gym, and sauna Great Location, central Texas giving us the opportunity to advertise in multiple large markets Repeat Business form prior clients Weakness Lots of nearby competition Three miles from downtown- not close enough for all guests to walk or ride a bike Low amount of exposure on website search engines Opportunities Build links with many different websites Technology will help this business by using the internet as our biggest advantage Selling country feel with a short drive Offering unique options barbeque weekends, lounge, themed weekend, wedding venue, Fire pit, and outdoor theatre Threats Competition following our ideas More competitors coming to the area Economy issues, high unemployment, high gas prices SWOT
15. Target Market The target market for Runnymede Country Inn Bed and Breakfast, typical clients would be active consumers, aging from 20-65 years old. These consumers represent a demographic group of businesses, families, and couples, retirees, living in Texas Household incomes generally range between $30,000 and $200,000 annually. These consumers are price conscious and seek value in their purchases, low priced local activities and relaxation. Regardless of age or income, they are seeking the highest quality value product that can bring them joy, and serve the purpose of why they choose to stay at our inn.
16. Marketing Mix Product- Offering clients the most for value for their money, with comfortable and relaxing atmosphere Place- centrally located in central Texas, clients can travel short distances Promotion- website, direct mailing, cross promotions with other businesses in the area, wedding websites, travel websites, internet search engines along with advertising on Facebook, Twitter, LinkedIn, etc. Pricing- staying competitive in the market, offering multiple discounts to create value
17. Projected Sales
18. BUSINESS PLAN OBJECTIVE Attract $100,000 to secure $1.25 Million property mortgage and current property improvements $100,000 for our aggressive marketing plan $100,000 future investment for expansion
19. Start-up Costs
20. Management Jeanine Hill will handle all sales and marketing for the business. Mrs. Hill has 25 years of retail sales experience and 10 years of corporate marketing and holds a BS in Business Management and Marketing. Theodore Hill will manage the inn and handle Human Resources. Mr. Hill has 35+ years of retail management experience and landscaping and gardening and holds a BS in Economics from the University of Minnesota. Yvette Beyer will advise on all aspects of actual operations of the inn. Miss Beyer has managed multiple resorts and hotels. She has over 25 years of experience in the hospitality industry. Her expertise in this area will help us to insure that all areas of operation are set-up properly for the success of this business.
21. KEYS TO SUCCESS Successful aggressive marketing plan to attract guests to the inn and the area to bring in more money into the local economy. Frequent guest award program Control operation costs Frequent guest feedback Unique environment (weekend lounge, fire pit, Vegas night (poker nights), weddings, cooking lessons, outdoor movie theatre, weekly changes in entertainment when a wedding is not scheduled on the property) Management and staff who are dedicated Employee and guest referrals
22. COMPETITIVE ENVIRONMENT Trip Advisors shows the following local rates and competitors 26 hotels, 74 bed and breakfasts, 18 specialty venues, 22 vacation rentals in Fredericksburg, Texas. Our rates are very competitive with the current market. Our marketing strategies will help us to stay competitive and to gain market share. We will offer coupons and discounts to try to attract guests along with our unique environment. Vacation rental rates: $30-$299 Hotel rates: $65- $199 Specialty rates $89-$199 B&B rates: $79-$239