1 / 40

Teaching Guide To Define

Teaching Guide To Define. 10:05        10 min   Define - Intro 10:15        15 min   Define - cluster/arrange observations 10:30        10 min  POV - Intro 10:40        15 min  POV - Develop 10:55        5 min   Pre -brunch Stoke 11:00 d . Brunch Try very hard to start on time

dugan
Download Presentation

Teaching Guide To Define

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Teaching Guide To Define • 10:05        10 min  Define - Intro10:15        15 min  Define - cluster/arrange observations10:30        10 min  POV - Intro10:40        15 min  POV - Develop10:55        5 min   Pre-brunch Stoke11:00 d. Brunch Try very hard to start on time • Remind the students that they have just completed 1 of 5 modules that we experience today. • The next module is define. Show empathy that this is hard because they have first to share a maximum and than focus. This will imply to let got of interesting and valuable ideas. • The main points to hit here: • Share and saturate with volume • Explain in detail slide 10 and 11 so the groups have a clear idea of the task

  2. d.

  3. reframe point of view d.

  4. part 1: saturate • understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view • d.

  5. space saturation d.

  6. part 1: saturate methods understand the experience share stories identify user, reveal the needs, articulate insights grouping : empathy maps reframe the problem into a new point of view d.

  7. d.

  8. thoughts & beliefs quotes & defining words actions & behaviors feelings & emotions d. what we feel the user is feeling > < what we see & hear

  9. part 1: saturate timing understand the experience 5 min share stories, highlighting key phrases and emotions identify user, reveal the needs, articulate insights 10 min empathy maps d.

  10. Teaching Guide To synthesize • 10:05        10 min  Define - Intro10:15        15 min  Define - cluster/arrange observations10:30        10 min  POV - Intro10:40        15 min  POV - Develop10:55        5 min   Pre-brunch Stoke11:00 d. Brunch Try very hard to start on time • Congratulate the students for mapping al their findings • The next module is to Synthesize. Assure them that this is a hard but defining moment for their team. This will imply to let got of interesting and valuable ideas. • The main points to hit here: • This is now about reframing the problem in a new POV • A POV is a unique, concise reframing of the problem that is grounded in user needs & insights • USER - has empathetic language about the user (think specific) • NEED - identifies a need that is deep & emotional (think verb) • INSIGHT - incorporates unexpected insights (think observation + interpretation) • make sure we’ve identified something worth working on

  11. part 2: synthesize understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view • d.

  12. point of view: what? a unique, concise reframing of the problem that is grounded in user needs & insights d.

  13. d.

  14. All work, no play Toys on wheels d.

  15. point of view: why? expose new opportunities by looking at things differently guide innovation efforts make sure we’ve identified something worth working on d.

  16. d.

  17. point of view: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view d.

  18. point of view: how? • understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view • d.

  19. point of view: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view • d.

  20. point of view: components userbe specific need use verbs insight observation + interpretation d.

  21. point of view: components userbabies in rural areas need immediate warmth in early hours insight bring warmth to the babies d.

  22. point of view: components user traveling, harried mother of three needs to carry lots of luggage while caring for her children Insight (because) there are more distractions than than safe-havens at the airport d.

  23. point of view: construction has empathetic language about the user (think specific) identifies a need that is deep & emotional (think verb) incorporates unexpected insights (think observation + interpretation) d.

  24. point of view: example conquistador explorer... ...seeks to discover the spices in the Stanford secret sauce, & take home the ultimate recipe for innovation. d.

  25. point of view: tips short specific sexy d.

  26. part 2: synthesis methods understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view identify & synthesize + mad lib iterations d.

  27. synthesize:how? d.

  28. identifypatterns d.

  29. isolateoutliers d.

  30. createcomposites d.

  31. part 2: synthesize mad-lib user need insight d.

  32. part 2: synthesize mad-lib user need insight d.

  33. part 2: synthesize mad-lib ...BECAUSE... …NEEDS... user need insight d.

  34. point of view example Young bus traveler... ...needs to catch some sleep at the the bus terminal because his bus leaves early morning and he’s trying to save money by not staying in a hotel. d.

  35. part 2: synthesize mad-lib timing understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view 5 min personal time: identify & synthesize generate users, needs, insights on separate post-its 10 min group time: mad lib iterations share, select & synthesize into a point of view • d.

More Related