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Managing Technology

Managing Technology. Chris Corrado David Delk Greg Dell Jaki Dunham. Blendtec Blenders—Be Funny. Will It Blend? The “Will it Blend” series of clips have been viewed more than 60 million times Since this new marketing system, sales have increased 500%

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Managing Technology

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  1. Managing Technology Chris Corrado David Delk Greg Dell Jaki Dunham

  2. Blendtec Blenders—Be Funny Will It Blend? • The “Will it Blend” series of clips have been viewed more than 60 million times • Since this new marketing system, sales have increased 500% • Total sales are projected to exceed $40 million

  3. The Art of Marketing • Luck and timing are vital to a successful campaign • Not a thoroughly researched area of marketing • There are suggestions to success, but not definitive principles • Message driven vs. using the product

  4. MJ Safety Solutions—Tap into current events • Video doesn’t have to be funny or entertaining • Uses a reality that hits close to home • Bullet Resistant Backpack • 25,000 hits

  5. All Natural Maine Root—Find a Partner

  6. Make Magazine—Be Useful • Weekly “How-To” Videos • Average viewing of a video: 1 million • Advantages • Increased attendance at convention • Increased magazine subscriptions • “Shelf-life” of video

  7. Moe’s Southwest Grill—Get your customers involved • Consumer participation • User made ads You Need Moe's

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