Panasonic BTS Promotions April – June

1. PanasonicBTS PromotionsApril – June April 2013 Update

2. Summary of Promotions 2013 Promotions are intended to support Panasonic’s growth in the small and medium business communications market * Please note all promotions are evaluated regularly and open to change or cancellation without prior notice

3. New NCP500 Promotion • Introducing several new NCP500 starter packs targeting smaller customers at an affordable price • For customers needing IP Capabilities or scalability that the TDA50G packages may not address • Increased scalability, Native IP management, scalable SIP trunking capacity and access to Communications Assistant applications • Includes necessary communications components required for a small customer environment as a single pack • 6 x Digital or IP Phones • Voice Mail • Interface cards (Phone and Trunk) • Two trunk options • Analog with 4 analog trunk interfaces • SIP with a 16 Channel DSP card

4. New NCP500 Promotion • Packages available from Panasonic Authorized Distributors • Procedurally same process as existing bundled packages • DT or NT343 Black or White models supported

5. TDE 100 / 200 Digital or IP Bundles • Aggressively priced to drive competitive wins – Provide your customers with the Panasonic Business Communications Solution they want and the savings they need • Digital or IP Phone options and greater flexibility to add components based on customer need Not TDE or NCP Certified? Get training today!

6. TDE 100 / 200 & NCP500 Bundle Packages • Positioning • Drive Competitive Wins with compelling introductory pricing offers • Entice customers to move to a new Panasonic system and take advantage of all the enhanced productivity features (Communications Assistant, CommSoft & Poltys Applications) • Digital and IP packages discounted with instant rebate • (* Note NCP500 DT and IP 15 bundle is no longer available) • Terms and Conditions • Participating distributors will provide this discount at the time of reseller order • Bundle Packages are available April 1st, 2013 – June 28th, 2013 at participating distributors OR while supplies last • Discounted bundle packages are not available for other discretionary discounts including Not for Profit, Trade-In offers or pricing support • For a complete list of terms and conditions, please visit www.psnareseller.com and download the promotional flyers

7. Avaya / Nortel Trade-In Program • Avaya and Nortel customers who value reliability, the Panasonic Trade In Program, provides a new solution with compelling capabilities at a competitive price • Panasonic number 1* player in the <40 line segment • Leverage Panasonic’s exemplary reliability and product flexibility • Including, key system / line appearance support for traditional customers needs • Analog, Digital and IP support for a hybrid customer environment • Investment protection through increased scalability and the addition of software applications • Improved service margins, no follow up site visits with Panasonic's excellent reliability and trouble-free installation • Benefit from Panasonic’s highly competitive extended service plans, providing coverage for up to 7 years! • The Trade In Program offers the reseller a discount off their Panasonic purchase to trade in the competitive system • Competitive comparisons for main Avaya / Nortel systems available on the Panasonic Partner Portal. Download at: http://s3.amazonaws.com/production.psna.superiormedia/resources/2735/original/BTS%20Competitive%20Comparison%20Guide_2012.pdf?1355246470

8. Panasonic Trade-In & Trade-Up • Panasonic phone systems are built to last and that’s exactly why there are so many customer systems in the market today going strong • But as great as Panasonic’s phone systems have been, our new systems have a lot more to offer, and NOW is the time for your customers to upgrade! • Panasonic wants to keep all customers currently using our systems up to date and for a limited time we are offering incentives to upgrade • With Panasonic’s newer technology, your customers can experience; • Significant costs saving with SIP Trunking • Remote management and access • Remote users • Cell phone integration • Eco friendly power options • Desktop productivity applications • and much more • Resellers upgrading Panasonic customers to a new Panasonic system get an instant rebate off their purchase

9. Trade-In & Trade-Up Process • Reseller engages Panasonic Sales Manager to complete Trade in Pricing approval Letter • Must be completed in full including the customer details (email or phone #) • Panasonic retains the option to survey customers taking part in trade in or other discount programs • Customer invoice or quote must be provided with trade in discount request • Approved Resellers will get an instant rebate at the time of order (maximum 10% of purchase at RRP) • Please note: the Trade In discount can not be applied to Promotion bundle packages. These Promotional Packages can be sold to the customer and should be included on the approval form • End user customers Control Unit, CPU (if applicable) and common equipment, such as cards, and power supplies must be returned to Panasonic Trade In for safe and environmental disposal within 60 days of the purchase • Phones do not need to be returned • Panasonic will issue a shipping label when the project is won, Resellers must confirm the win with their Panasonic Sales Manager and provide the address for the label to be shipped • A copy of the customer Trade In Approval Letter must be submitted with the equipment return for verification • If the equipment is not retuned within 60 days the reseller will be excluded from future Trade In participation

10. Not for Profit Program Panasonic Business Telephone Systems the Best Choice for the Non-Profit Industry • Empowers under-staffed operations • Auto Attendant • Call Routing • DECT Wireless Handsets • Keeps everyone connected, no matter their location • Flexible Networking Options • Gentle learning curve • Intuitive, Easy-to-Use Endpoints • Tutorials • A manufacturer that stands behind the product • Panasonic quality, service & support

11. Not for Profit Process Refresher • Program includes pricing concessions and free extended service • Program is optional and resellers must choose to participate • Open to all 501c compliant entities • Marketing Tools Published • Brochures inc. editable versions • Post cards / email blast templates • Case study to support the customer value • Press release announcing the program • Download materials at: • http://psnareseller.com/user/businesstelephonesystems/sales_and_marketing_resources/vertical_markets/28

12. Not for Profit Program Summary • NFP program is an ‘opt in’ promotion for resellers • Panasonic provides discounted pricing to resellers with their commitment to pass on NFP pricing to eligible customers • Reseller must provide end user / customer proof of 501(C)(3) status and customer invoice showing recommended pricing for hardware to be eligible for discounts Discounted Product Cost NFP Pricing Panasonic Reseller NFP Customer 7 Yr Service Plan Reseller Services

13. Value of Leasing • Benefits of Leasing – Your Customers • Source of capital for equipment acquisition • Preservation of bank credit lines and capital • Potential tax advantages • Finance soft costs • Simple and convenient approval process and documentation • Upgrades and add-ons made easy • Flexible payment options with longer payment terms • Benefits of Leasing – You • Be able to prequalify customers • Assignment of Proceeds available • Decrease A/R days • Lock in customer relationship for repeat sales • Flexible lease programs to meet customer needs • Marketing support programs • Simplified documents and fast credit decisions

14. New as of April 1, 2013 • Extended term financing • Term - 68 months • Zero down • For Panasonic equipment only • For unified communication systems over $25k 7% Low Finance Rate

15. TDA50G Bundle Packages Reminder • Panasonic TDA50G packages are ideal for businesses who are looking for an affordable and flexible phone system that will grow as they grow Ideal replacement for Avaya Partner and Nortel Norstar Customers • Features & Benefits: • Supports up to 48 extensions • Built-in caller ID capability • SIP Trunking capabilities for enhanced savings • Provides reliable voice and data communications, voice mail, and wireless capability • DECT wireless helps you stay connected on the go as well as transfer calls to and from your desk phone from your wireless phone

16. Summary of Promotions 2012 Promotions are intended to support Panasonic’s growth in the small and medium business communications market * Please note all promotions are evaluated regularly and open to change or cancellation without prior notice

17. Q & A • Please visit www.psnareseller.com for Promotional Flyers, Claim forms and official Terms & Conditions. • Q & A