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Running effective promotions on mobile

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Presentation Transcript
multiple ways to reach your mobile audience
Multiple ways to reach your ‘mobile’ audience

Imbedded into packaging…or DM packs?

Voice commands

Ring back tones – brand sponsorship

younger audience higher expectations
younger audience = higher expectations

Interestingly, according to IBM & CMO study, the average age of CMOs is around 50

importance of optimisation
Importance of optimisation

 Apage load slowdown of just one second could cost Amazon $1.6 billion in sales each year.

Google has calculated that by slowing its search results by just four tenths of a second they could lose 8 million searches per day--meaning they\'d serve up many millions fewer online adverts.

http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales

reward customer behaviour
Reward customer behaviour

Go in-store Check-in on facebook Get an offer

qr codes the good
QR codes – the good…

Activate the code and the glass checks you in to Foursquare, tweets about your pint and/or updates your Facebook status.

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