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Running effective promotions on mobile PowerPoint PPT Presentation


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Running effective promotions on mobile

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Running Effective promotions on mobile

20/12/13


A bit of Background


What is mobile marketing?


How times have changed…


Lean forward vs lean back


We’re increasingly online on-the-move


Grain of dirt to build marketing pearl around


marketing spend on Mobile


Multiple ways to reach your ‘mobile’ audience

Imbedded into packaging…or DM packs?

Voice commands

Ring back tones – brand sponsorship


younger audience = higher expectations

Interestingly, according to IBM & CMO study, the average age of CMOs is around 50


Staying consumer-centric is key


The future of Commuter shopping?…


User behaviour


Importance of optimisation

 Apage load slowdown of just one second could cost Amazon $1.6 billion in sales each year.

Google has calculated that by slowing its search results by just four tenths of a second they could lose 8 million searches per day--meaning they'd serve up many millions fewer online adverts.

http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales


Benefit of mobile


Danger of mobile…for retailers


Retailers fighting back


Mobile shopper profile


Mobile influence


43% of ‘mobile’ owners have showroomed


Encourage mobile use in-store


Add value to customer behaviour


Reward customer behaviour

Go in-storeCheck-in on facebookGet an offer


QR codes – the good…

Activate the code and the glass checks you in to Foursquare, tweets about your pint and/or updates your Facebook status.


And the bad…


Mobile engagement examples


Mobile engagement examples


Key takeaways


And finally…


thanks


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