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Running effective promotions on mobile

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20 12 13

Running Effective promotions on mobile

20/12/13


A bit of background

A bit of Background


What is mobile marketing

What is mobile marketing?


How times have changed

How times have changed…


Lean forward vs lean back

Lean forward vs lean back


We re increasingly online on the move

We’re increasingly online on-the-move


Grain of dirt to build marketing pearl around

Grain of dirt to build marketing pearl around


Marketing spend on mobile

marketing spend on Mobile


Multiple ways to reach your mobile audience

Multiple ways to reach your ‘mobile’ audience

Imbedded into packaging…or DM packs?

Voice commands

Ring back tones – brand sponsorship


Younger audience higher expectations

younger audience = higher expectations

Interestingly, according to IBM & CMO study, the average age of CMOs is around 50


Staying consumer centric is key

Staying consumer-centric is key


The future of commuter shopping

The future of Commuter shopping?…


User behaviour

User behaviour


Importance of optimisation

Importance of optimisation

 Apage load slowdown of just one second could cost Amazon $1.6 billion in sales each year.

Google has calculated that by slowing its search results by just four tenths of a second they could lose 8 million searches per day--meaning they'd serve up many millions fewer online adverts.

http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales


Benefit of mobile

Benefit of mobile


Danger of mobile for retailers

Danger of mobile…for retailers


Retailers fighting back

Retailers fighting back


Mobile shopper profile

Mobile shopper profile


Mobile influence

Mobile influence


43 of mobile owners have showroomed

43% of ‘mobile’ owners have showroomed


Encourage mobile use in store

Encourage mobile use in-store


Add value to customer behaviour

Add value to customer behaviour


Reward customer behaviour

Reward customer behaviour

Go in-storeCheck-in on facebookGet an offer


Qr codes the good

QR codes – the good…

Activate the code and the glass checks you in to Foursquare, tweets about your pint and/or updates your Facebook status.


And the bad

And the bad…


Mobile engagement examples

Mobile engagement examples


Mobile engagement examples1

Mobile engagement examples


Key takeaways

Key takeaways


And finally

And finally…


Running effective promotions on mobile

thanks


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