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Running effective promotions on mobile - PowerPoint PPT Presentation


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PowerPoint Slideshow about 'Running effective promotions on mobile' - wearetable19


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Lean forward vs lean back
Lean forward vs lean back





Multiple ways to reach your mobile audience
Multiple ways to reach your ‘mobile’ audience

Imbedded into packaging…or DM packs?

Voice commands

Ring back tones – brand sponsorship


Younger audience higher expectations
younger audience = higher expectations

Interestingly, according to IBM & CMO study, the average age of CMOs is around 50





Importance of optimisation
Importance of optimisation

 Apage load slowdown of just one second could cost Amazon $1.6 billion in sales each year.

Google has calculated that by slowing its search results by just four tenths of a second they could lose 8 million searches per day--meaning they'd serve up many millions fewer online adverts.

http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales










Reward customer behaviour
Reward customer behaviour

Go in-store Check-in on facebook Get an offer


Qr codes the good
QR codes – the good…

Activate the code and the glass checks you in to Foursquare, tweets about your pint and/or updates your Facebook status.








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