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Running effective promotions on mobile PowerPoint PPT Presentation

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Running effective promotions on mobile

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Running Effective promotions on mobile


A bit of Background

What is mobile marketing?

How times have changed…

Lean forward vs lean back

We’re increasingly online on-the-move

Grain of dirt to build marketing pearl around

marketing spend on Mobile

Multiple ways to reach your ‘mobile’ audience

Imbedded into packaging…or DM packs?

Voice commands

Ring back tones – brand sponsorship

younger audience = higher expectations

Interestingly, according to IBM & CMO study, the average age of CMOs is around 50

Staying consumer-centric is key

The future of Commuter shopping?…

User behaviour

Importance of optimisation

 Apage load slowdown of just one second could cost Amazon $1.6 billion in sales each year.

Google has calculated that by slowing its search results by just four tenths of a second they could lose 8 million searches per day--meaning they'd serve up many millions fewer online adverts.


Benefit of mobile

Danger of mobile…for retailers

Retailers fighting back

Mobile shopper profile

Mobile influence

43% of ‘mobile’ owners have showroomed

Encourage mobile use in-store

Add value to customer behaviour

Reward customer behaviour

Go in-storeCheck-in on facebookGet an offer

QR codes – the good…

Activate the code and the glass checks you in to Foursquare, tweets about your pint and/or updates your Facebook status.

And the bad…

Mobile engagement examples

Mobile engagement examples

Key takeaways

And finally…


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