Enterprise thinking
This presentation is the property of its rightful owner.
Sponsored Links
1 / 24

Enterprise Thinking PowerPoint PPT Presentation


  • 127 Views
  • Uploaded on
  • Presentation posted in: General

Enterprise Thinking. CS November 18, 2006. Practical Application. Redefining New Product & Service Development Critical Path Method Alliances. Redefining. S1 – Create Challenge Statement: GLM is not optimizing its media relations services. Redefining. A. Is the CS one issue? YES

Download Presentation

Enterprise Thinking

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Enterprise thinking

Enterprise Thinking

CS

November 18, 2006


Practical application

Practical Application

  • Redefining

  • New Product & Service Development

  • Critical Path Method

  • Alliances


Redefining

Redefining

  • S1 – Create Challenge Statement:

    GLM is not optimizing its media relations services.


Redefining1

Redefining

A. Is the CS one issue? YES

B. Is the CS present or future tense? YES

C. Is the CS a problem or a solution? YES

D. Are the facts verifiable? YES

E. Are the CS’ assumptions valid? YES

F. Is the CS essential to the overall goal? YES


S2 reformulate soc into a should statement oue

S2 – Reformulate SOC into a “Should” Statement (+OUE)

GLM should optimize its media relations efforts.

What would it take for GLM to optimize its media relations services?


S3 scan for solutions define the ultimate end

S3 – Scan for Solutions:Define the Ultimate End

What do we need to know?

  • Who is our audience (trade, consumer)? What are their needs?

  • Services and amenities of interest to press

  • Feedback from media team

  • Competitive offerings

  • Resources available: technological, financial, staffing, time


S3 what are possible solutions

S3 – What are possible solutions?

  • Registration and Database Maintenance:

    Online press registration system, with options for updating contact information, etc.

    2.Customized messaging:

    Numbering system for scanning, personalized messaging and BD Metrics access

    3.Access to Information:

    Online posting system for exhibitor news; RSS feeds


Overview of solution options

Overviewof Solution Options


S4 redefine solutions

S4 - Redefine Solutions

Work with IT department to develop online press registration system, connected to existing Access database.


S5 run test solutions small scale

S5 – Run Test Solutions(Small Scale)

  • Low Cost – review idea and process with media team and IT.

  • Mid Cost – review idea and process with press.

  • High Cost – conduct internal trial run with media team and show managers.


S6 run test solutions large scale

S6 – Run Test Solutions (Large Scale)

Run test to determine if test

  • meets core competencies

  • gives strategic advantage

  • will be accepted internally & externally

    Test: perform trial with select group of press; track # of registrants and calls to media team


S7 implementation

S7 - Implementation

  • Plan – announce new service through letter to press; signage at tradeshows

  • Launch – select a show or group of shows to start process

  • Implement – offer online service


S8 post review

S8 – Post Review

  • Pre-Show – anecdotal review from media team: time spent fielding calls, faxing/emailing form, requesting samples, updating contact information

  • At Show – press interviews

  • Post Show – MIS recap, suggestions, upgrades


New product service development

New Product & Service Development

Gate 1 - Stage 1

Define parameters: Online press registration system that enables press to register for a tradeshow; update contact information; request interviews, photos

Magnitude of opportunity: Less staff time spent updating records; fewer calls re: online options; ability to register for multiple shows; streamlined onsite badge pick up; in line with competitors

Focus groups: internal/external poll with media team; select group of press


Gate 2 stage 2 build a business case

Gate 2 – Stage 2Build a Business Case

  • Competitive analysis of RX, WMC, AMC, DMC, LA Mart

  • Technical needs

    -System upgrades

    -Web redesigns

    -Staff resources


Gate 3 stage 3 development

Gate 3 – Stage 3Development

  • Working model for internal testing

  • Develop launch plans

    • Press communication

    • Giveaways, incentives

  • Customer feedback

    • Staff

    • Press


New product service development1

New Product & Service Development

  • Gate 4 – Stage 4Testing/Validation

  • Gate 5 – Stage 5Launch

    • Question press at show about benefits, ease of use, areas for improvement


Critical path method developing online press registration

Critical Path Method:Developing Online Press Registration

  • Interview press re: registration “wish list”

  • Review competitive show options

  • Discuss needs with media team

  • Develop comprehensive list of registration needs and fields

  • Review needs with IT department

  • IT develop template for press access, registration, contact updates

  • PR conduct internal test

  • Review changes with IT department

  • IT makes changes

  • PR review changes; retest

  • Write and issue press announcement

  • Launch service

  • Survey press

  • Make refinements


Launching online registration

Launching Online Registration


Launching online registration1

Launching Online Registration

Interview

press

Reviewchanges

with IT

IT

makes

changes

PRretest

Develop

needs list

IT

developtemplate

Announce

Launch

Survey

Refine

SWOT

Review

with IT

Internaltest

Media team

meeting


Alliance ad hoc

Alliance: Ad Hoc

PR and IT Departments

  • Objective: work jointly to develop and launch online registration system

  • Strategy: research, technology, testing, promotion and launch

  • Description: Short term, minimum resources


Key elements

Key Elements

  • Duration: 3-month period

  • Research

    • PR research press interest, competition

    • IT research database options

  • Technology

    • IT develop system

  • Testing

    • PR conducts internal, external tests

  • Promotion and Launch

    • PR announce and promote system

  • Feedback Loops

    • PR team and press

  • End-of-Cycle reviews


Online press registration makes business

Online Press Registration makes business:

  • Better – press can self-update; register for multiple shows

  • Faster – press no longer need to wait in lines at shows, fill out forms

  • Cheaper - save staff time fielding calls, faxing forms, printing badges


Enterprise thinking1

Enterprise Thinking

CS


  • Login