Enterprise Thinking. CS November 18, 2006. Practical Application. Redefining New Product & Service Development Critical Path Method Alliances. Redefining. S1 – Create Challenge Statement: GLM is not optimizing its media relations services. Redefining. A. Is the CS one issue? YES
November 18, 2006
GLM is not optimizing its media relations services.
A. Is the CS one issue? YES
B. Is the CS present or future tense? YES
C. Is the CS a problem or a solution? YES
D. Are the facts verifiable? YES
E. Are the CS’ assumptions valid? YES
F. Is the CS essential to the overall goal? YES
GLM should optimize its media relations efforts.
What would it take for GLM to optimize its media relations services?
What do we need to know?
Online press registration system, with options for updating contact information, etc.
Numbering system for scanning, personalized messaging and BD Metrics access
3.Access to Information:
Online posting system for exhibitor news; RSS feeds
Work with IT department to develop online press registration system, connected to existing Access database.
Run test to determine if test
Test: perform trial with select group of press; track # of registrants and calls to media team
Gate 1 - Stage 1
Define parameters: Online press registration system that enables press to register for a tradeshow; update contact information; request interviews, photos
Magnitude of opportunity: Less staff time spent updating records; fewer calls re: online options; ability to register for multiple shows; streamlined onsite badge pick up; in line with competitors
Focus groups: internal/external poll with media team; select group of press
PR and IT Departments