1 / 12

Campus Marketing Plan

Campus Marketing Plan. School Overview. Founded in 1884 by Dr. Russell Conwell 27 th largest university in the US, and its one of the largest providers of professional education Large main campus, located in the heart of urban, North Philadelphia, the sixth largest city in the US

dewey
Download Presentation

Campus Marketing Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Campus Marketing Plan

  2. School Overview • Founded in 1884 by Dr. Russell Conwell • 27thlargest university in the US, and its one of the largest providers of professional education • Large main campus, located in the heart of urban, North Philadelphia, the sixth largest city in the US • International campuses located in Rome & Tokyo, and programs in London, China, Korea and other countries • Sponsors 24 varsity teams with over 600 student athletes • Undergraduate student body ranked the most diverse in the nation in 2008 by the Princeton Review • Temple has over 200 student organizations

  3. Campus Demographics • About 34,000 students total, 24,000 undergraduate • 44% male, 56% female • 57% White, 19% Black, 3.5% Hispanic, 9%Asian, • 25% out-of-state students • 3% international students • Student body represents over 40 different countries other than the US

  4. Campus Map

  5. 2011-2012 Goals & Objectives • Survey at least 100 students to gather valuable information from the student population • Get involved with several different student organizations and sponsor events, targeting as many groups as possible (on a small scale) • Penetrate key locations on campus, providing samples and promotional information (on a larger scale) • Improve sales displays in different distributors on and around campus • Use “Spring Fling” as the premier event to sample a significantly large amount of the student body across all demographics and segments • Specifically target freshmen and undergrads but also graduate students as well • Increase brand awareness by using fliers around campus, emails, etc. • Increase student involvement and brand awareness, utilizing social media (e.g. Facebook, Twitter, etc.) • Specifically target business school students and professional organizations within the business school • Using group fitness sessions to target students who exercise frequently

  6. SWOT Analysis

  7. Student Segments • 70% are undergraduate students • 30% graduate students • 20% of students enrolled in business school • 35% of students live on or around campus • About 1600 art students • About 1040 students active in Greek organizations

  8. Calendar 1st Semester

  9. Calendar 2nd Semester

  10. Key Sampling Areas

  11. 1st Semester Event • Event Name: Study days and Final Exams • Student Segment: All Students • What is it: It’s the end of the semester where students are studying for and taking their final exams • How should we get involved? We should use this as a time to collect data for the survey and distribute samples to those people who complete surveys

  12. 2nd Semester Event • Event Name: Spring Fling • Student Segment: All Students • What is it: An outdoor festival with different games, vendors, activities, foods, and more • How should we get involved? We should hold a promotional table and give away free samples and promotion materials.

More Related