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COM 352UOP Material COM 352 Entire Course (UOP) COM 352 Week 1 Individual Assignment Public Relations COM 352 Week 1 Public Relations Roles and Responsibilities Matrix COM 352 Week 2 Assignment Publics and Messaging COM 352 Week 3 Assignment Media Communications Paper COM 352 Week 3 Assignment Public Relations Messaging Paper COM 352 Week 4 Assignment Crisis Communication Presentation PART 1 Directions: Review the example in blue. Then, enter the name of the organization you selected as well as two goals for that organization. Enter relevant information about the selected organization in the remaining columns and answer the questions following the table
COM 352UOP Material COM 352 Week 2 Individual Assignment Publics and Messaging (UOP) COM 352 Week 3 Individual Assignment Public Relations Messaging Paper (UOP) Develop an 8- to 12-slide Microsoft® PowerPoint® presentation that discusses the following:Describe the scenario in 1 or 2 slides.Address your selected publics describing communication tools used, communication messages used, and the rationale for their selection in 6 to 8 slides.Address how the Internet and social media tools affect your communication messaging in your proposed scenario in 1 or 2 slides. Reflect on the process you used to construct the messages:What factors did you consider as you created each message for its intended public?How did you design each message so it would be appropriate for its specific internal or external public?Organize your messages and reflection into a Microsoft® Word document.
COM 352UOP Material COM 352 Week 3 Learning Team Assignment Public Relations COM 352 Week 4 Learning Team Assignment Crisis Communication Presentation PART 1 Include the name of the media outlet, the editor’s name, and an e-mail or mailing address, for each media contact.Compare the communication techniques you would use to build a relationship with each media contact.Identify how key communication trends in the media influenced your choices of media contacts. Respond to the following questions.What were the benefits and risks of using these strategies?Were these strategies effective or ineffective? Explain. Would you have used different public relations crisis communication strategies in this situation? Explain why or why not.
COM 352UOP Material COM 352 Week 4 Learning Team Assignment Crisis Communication Presentation Part 2 COM 352 Week 5 Individual Assignment Public Relations Ethics Comic Strip (UOP) Part IIResearch the business assigned to your team this week andDescribe a possible crisis it might face.Create a mini crisis communication plan for communicating to the organization’s key publics in a Microsoft® PowerPoint® presentation (minimum 6 slides).Refer to Ch. 19 under Planning in a Crisis of The Practice of Public Relations for useful information. Create a comic strip, using a Microsoft® PowerPoint® presentation and clip art from the Internet, in which you include scenarios that compare and contrast the responsibilities and potential conflicts of public relations practitioners.
COM 352UOP Material COM 352 Week 5 Learning Team Assignment Community Relations and Reputation Management Describe the conflict that exists between corporate social responsibility and reputation management in this scenario.Explain how a public relations practitioner might balance these conflicts.
